The challenge
Atlas Foods sold a premium pantry range direct to consumers. Their Meta account had plateaued at a 1.9x ROAS with rising CPMs, and they'd spent four months rebuilding audiences and campaign structures with no improvement. The real constraint wasn't targeting — they were shipping four creative assets a month, which is nowhere near enough to find a winner.
What we did
Diagnosed a creative problem, not a media one
We showed them the math: at a realistic 8% hit rate for breakout creative, four assets a month means roughly one winner every three months. Meanwhile creative fatigue was killing performance in under three weeks.
Built a hook and angle testing matrix
Nine angles crossed with six hook types gave us a systematic production backlog instead of ad-hoc ideas. Every asset shipped with five alternate openers so hooks could be tested independently of the body.
Scaled to 42 assets per month
A mix of UGC from 14 managed creators, studio product footage, and static concepts. Our editing team turned raws around in 48 hours, so the account never ran short of fresh creative.
Fixed measurement before scaling
Server-side tracking through Meta CAPI recovered 31% of conversions the browser pixel was missing, which materially changed which creatives looked like winners.
The result
Cost per acquisition fell 52% and blended ROAS reached 5.8x on 2.4x the ad spend. Three breakout creatives from the program have each run over six months without meaningful fatigue — something the previous four-a-month cadence never produced.
“We spent four months optimizing audiences when the answer was 'make more ads.' Digital Squad didn't just tell us that — they built the machine that produces them. We haven't touched an audience setting in months.”