The cheapest growth is the traffic you already have
Doubling your conversion rate has the same effect as doubling ad spend. But it costs nothing extra each month afterward. We find and fix what's stopping people from buying.
- +94% average conversion rate lift
- Research-driven, not guesswork tests
- Every test documented and shared
Typical outcomes
- Avg. conversion rate lift
- +94%Avg. conversion rate lift
- Test win rate
- 31%Test win rate
- Tests launched monthly
- 4–6Tests launched monthly
- Client revenue influenced
- $187MClient revenue influenced
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
Why most A/B testing fails
Testing programs usually die within six months. Here's the pattern we see.
You're testing button colors
Trivial changes produce trivial results. Meaningful lift comes from testing offers, value propositions, page structure, and pricing presentation.
You call winners far too early
Stopping a test the moment it looks positive is the most common CRO mistake. Most 'wins' declared at day four are noise that regresses to zero.
You don't know why people leave
Without session recordings, exit surveys, and user testing, you're guessing at hypotheses. Guessed tests win roughly one time in ten.
You're not testing enough
With a typical 20–30% win rate, you need consistent test velocity to compound. One test a quarter will never move your business.
Research first, then test what matters
We combine quantitative funnel analysis with qualitative user research to build a ranked list of ideas to test. Then we test the biggest bets with statistical discipline.
+94%
Avg. conversion rate lift
31%
Test win rate
4–6
Tests launched monthly
$187M
Client revenue influenced
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Full funnel analysis
Step-by-step drop-off analysis segmented by device, source, and audience, so you can see exactly where and for whom the funnel breaks.
Qualitative research
Session recordings, heatmaps, exit-intent surveys, and moderated user testing to understand the why behind the drop-offs.
Heuristic UX audit
Expert review against conversion principles: clarity, friction, motivation, anxiety and distraction.
Prioritized hypothesis backlog
Every idea scored by expected impact, confidence, and effort, so the order is based on evidence, not office politics.
Test design & build
We design, build, QA, and launch each variant. No developer time required from your team.
Statistical analysis
Proper sample-size calculation, sequential-testing correction, and segment-level analysis. No peeking, no false positives.
Personalization
Once we know which segments behave differently, we serve them different experiences instead of one compromised average.
Insight library
A searchable record of every test, with the hypothesis, result and lesson. Over time it becomes a real competitive asset.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Instrument & analyze
Weeks 1–2Analytics validation, funnel mapping, and heatmap/recording setup. We verify your data is trustworthy before drawing conclusions.
Research
Weeks 2–4User testing, surveys, session review and expert audit, pulled together into a written research report.
Prioritize
Week 4Build the hypothesis backlog, score every item, and agree the first quarter's testing roadmap together.
Test
Ongoing4–6 tests running monthly with proper statistical rigor and full documentation.
Compound
Month 3+Roll out winners permanently, feed learnings back into the backlog, and expand testing into new funnel stages.
Real projects. Real numbers.
CRO engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Teardown
A one-off expert audit with a prioritized roadmap.
Scoped to your brief
- Full funnel analysis
- Heuristic UX audit
- Session recording review
- Prioritized hypothesis backlog
- 90-minute findings presentation
Testing Program
Ongoing, systematic conversion growth.
Scoped to your brief
- Everything in Teardown
- 4–6 tests launched monthly
- Design & development included
- User testing (5 sessions/mo)
- Statistical analysis & reporting
- Insight library
- Bi-weekly review calls
Enterprise CRO
High-traffic sites and multi-property programs.
Scoped to your brief
- 10+ tests monthly
- Server-side & feature-flag testing
- Personalization program
- Multi-property / multi-market
- Dedicated CRO squad
- Team training & enablement
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
CRO questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
Roughly 10,000 monthly visitors and 200+ conversions per month per tested page for reliable A/B testing. Below that we still add value through research-led best-practice changes and sequential testing. We just can't promise statistical significance.
How this works for your industry
Often paired with
Ready to fix this properly?
Doubling your conversion rate has the same effect as doubling ad spend. But it costs nothing extra each month afterward. We find and fix what's stopping people from buying.
Our commitment: If our testing program doesn't produce a net positive ROI within six months, we work free until it does.