Content that ranks, gets cited, and sells
The internet doesn't need more posts. It needs the definitive answer to the questions your buyers ask right before they buy. That's what we write.
- Written by category subject-matter experts
- Structured for E-E-A-T and AI citation
- Every piece mapped to a funnel stage
Typical outcomes
- Avg. organic traffic (12mo)
- +247%Avg. organic traffic (12mo)
- Avg. content-attributed revenue
- +159%Avg. content-attributed revenue
- Pieces reaching page one
- 62%Pieces reaching page one
- Pieces produced monthly
- 12–30Pieces produced monthly
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
Why your content isn't working
Publishing consistently isn't the problem. These four things usually are.
It's written for algorithms, not humans
Keyword-stuffed content that says nothing new ranks briefly and converts never. Google's helpful content systems specifically target it.
There's no expertise behind it
Generic content assembled from the top ten results adds nothing. E-E-A-T means showing real experience: original data, real examples and honest opinions.
It's all top-of-funnel
Awareness content builds traffic but rarely revenue. Without middle- and bottom-funnel comparison, alternative, and use-case content, that traffic never converts.
It's published and abandoned
Content decays. Without a refresh program, your best-performing piece from two years ago is quietly falling out of the top ten right now.
Editorial built around buying decisions
We map the questions your buyers ask across their entire journey, then write the best answer to each one, structured so both Google and AI engines cite it.
+247%
Avg. organic traffic (12mo)
+159%
Avg. content-attributed revenue
62%
Pieces reaching page one
12–30
Pieces produced monthly
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Content strategy & intent map
Every buyer question mapped to a funnel stage, a target keyword, and a content format.
Editorial calendar
A rolling 90-day calendar with topics, formats, owners, and publish dates agreed in advance.
Expert-written long-form
Written by writers with genuine domain experience, then edited to your standards and your voice.
Bottom-funnel content
Comparison pages, alternatives pages, integration guides and use-case content. These are the pieces that actually convert.
Original research & data studies
Proprietary surveys and data analysis that earn links and citations no competitor can copy.
Content design & assets
Custom diagrams, charts and illustrations that make content more useful and more likely to earn links.
Distribution
Content doesn't distribute itself. Email, social, community, and syndication planned for every piece.
Refresh & decay management
Quarterly performance review with systematic updates to pieces slipping in rankings.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Audit & strategy
Weeks 1–3Content inventory, gap analysis against competitors, and buyer question mapping across the journey.
Build the calendar
Week 3A 90-day editorial plan prioritized by revenue potential, with briefs written for every piece.
Produce
OngoingExpert writing, editing, design and internal linking, published on a steady schedule.
Distribute
OngoingEvery piece gets a distribution plan across email, social, and relevant communities.
Measure & refresh
QuarterlyQuarterly performance review, refresh of decaying content, and expansion of the topics that worked.
Real projects. Real numbers.
Content engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Editorial
Consistent, high-quality publishing.
Scoped to your brief
- Content strategy & calendar
- 6 long-form pieces/month
- SEO optimization
- Basic content design
- Monthly performance report
Authority
Owning your category's search results.
Scoped to your brief
- Everything in Editorial
- 14 pieces/month incl. bottom-funnel
- Original research (1 study/quarter)
- Custom diagrams & illustration
- Distribution across all channels
- Content refresh program
- Dedicated content strategist
Publisher
Content-led growth at real scale.
Scoped to your brief
- 30+ pieces/month
- Multi-format (video, podcast, interactive)
- Dedicated editorial team
- Multi-language content
- Programmatic content systems
- Full-time managing editor
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Content questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
AI assists with research, outlining, and first-draft scaffolding. Every piece is written and substantially rewritten by a human expert, fact-checked, and edited. Pure AI content doesn't rank and doesn't build authority. We've tested this a lot.
How this works for your industry
Often paired with
Ready to fix this properly?
The internet doesn't need more posts. It needs the definitive answer to the questions your buyers ask right before they buy. That's what we write.
Our commitment: Not happy with a piece? We rewrite it from scratch for free, or you don't pay for it.