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Video Production & Editing

Video that earns the next 3 seconds

Retention is the whole game. We edit for the scroll: a hook in 1.5 seconds, a pattern interrupt every 4 and a payoff that actually sells.

  • 48-hour standard turnaround
  • +64% average watch-time lift
  • Unlimited revisions on every edit

Typical outcomes

Average watch-time lift
+64%Average watch-time lift
Standard turnaround
48hStandard turnaround
Avg. creative-driven ROAS lift
3.1xAvg. creative-driven ROAS lift
Assets/month at full volume
40+Assets/month at full volume

Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Great footage, forgettable videos

You're producing content. It's getting views but not results. Almost always one of these four things.

The hook is buried

If the first 1.5 seconds don't create tension, nothing after it matters. Most edits open with a logo animation, the surest way to lose 40% of viewers.

The pacing is wrong for the platform

A YouTube edit dropped onto TikTok dies. Each platform has a different tolerance for setup, and one master edit can't serve all of them.

Volume is too low to learn

Creative is the biggest lever in paid social, and it's a numbers game. Two videos a month can't produce a winner. You need enough at-bats to find the outlier.

It's beautiful but doesn't sell

Cinematic color grading doesn't move product. A clear problem, a credible proof moment, and one specific call to action does.

Our approach

A retention-first editing system, built for volume

We don't just cut footage. We build hook libraries, test openers systematically, and give you enough creative volume to actually find winners.

+64%

Average watch-time lift

48h

Standard turnaround

3.1x

Avg. creative-driven ROAS lift

40+

Assets/month at full volume

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Hook library & testing

Every video ships with 3–5 alternate openers so you can test hooks without re-editing the whole asset.

02

Multi-platform aspect ratios

9:16, 1:1, 4:5, and 16:9 delivered from one edit. Properly reframed, not just cropped.

03

Motion graphics & kinetic text

Branded lower thirds, animated captions, data callouts, and transitions that hold attention without distracting.

04

Sound design & mixing

Licensed music, SFX layering, dialogue cleanup, and loudness normalization per platform spec.

05

Burned-in captions

Frame-accurate captions in your brand style. 80% of social video is watched on mute.

06

Color grading

Consistent LUT-based grading so every asset looks like it came from the same brand.

07

UGC creator sourcing

Optional: we brief, source, and manage creators, then edit the raw footage into performance-ready ads.

08

Performance feedback loop

We review retention graphs and ad metrics monthly, then adjust the editing approach to what the data shows.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Creative strategy

    Week 1

    We study your top-performing content and your competitors', then build a hook and angle matrix to work from.

  2. Footage intake

    Ongoing

    You upload raw footage to a shared drive, or we find and manage UGC creators for you.

  3. First cut

    48 hours

    Rough edit within 48 hours with hook variants, delivered on a review platform with timestamped comments.

  4. Revisions

    24h per round

    Unlimited rounds until it's right. Most edits are approved in one or two.

  5. Deliver & measure

    Monthly

    Final files in every ratio, then a monthly retention review that shapes the next batch.

Investment

Scoped from your actual brief.

No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.

Starter

Brands testing short-form for the first time.

Scoped to your brief

  • 8 edited videos/month
  • 3 hook variants each
  • All aspect ratios
  • Captions & basic motion graphics
  • 48-hour turnaround
  • Unlimited revisions
Request a quote
Most popular

Volume

Paid social teams that need enough creative to find winners.

Scoped to your brief

  • 25 edited videos/month
  • 5 hook variants each
  • Advanced motion graphics
  • Custom sound design
  • Dedicated editor + creative strategist
  • Monthly performance review
  • 24-hour rush available
Request a quote

Studio

Full production: shoots, creators and editing at scale.

Scoped to your brief

  • 40+ videos/month
  • On-location or studio production
  • UGC creator sourcing & management
  • Scriptwriting & storyboarding
  • Dedicated post-production team
  • Same-day rush turnaround
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Video Editing questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

First cut within 48 business hours of receiving footage, revisions within 24. Rush 24-hour delivery is available on Volume and Studio. We've held that standard across 9,000+ delivered edits.

How this works for your industry

Video Editing for E-commerce & DTCMeta and TikTok's algorithms find your buyers from the creative itself. Shipping four ads a month means you'll never produce the outlier that carries the account.
3.1x creative-driven roas lift
Video Editing for Industrial & ManufacturingEverything you know about short-form attention spans is wrong here. A technical buyer evaluating a six-figure purchase will watch a full installation walkthrough twice.
+340% organic technical traffic
Video Editing for B2B SaaSMost SaaS video is a narrator over abstract animation explaining what the product does. Buyers want to see it doing the thing.
+108% demo requests
Video Editing for Professional ServicesA testimonial cut that is fine for a software company can put a lawyer in front of a disciplinary board. We edit to the advertising rules first and the story second.
+126% consultation requests from video-led pages
Video Editing for Travel & HospitalityRoom footage is interchangeable across every property in your category. The specific thing (the walk, the light at seven, the dish) is what people save and act on.
+284% engagement rate lift
Video Editing for Fintech & Financial ServicesIn most categories the creative team decides what the ad says. Here the constraint list arrives first, and pretending otherwise just means the edit dies in review.
+126% consultation requests from video-led pages
Video Editing for Real Estate & PropTechEvery person who books a viewing and leaves in four minutes cost you an hour of agent time. Video's job here is to filter, not to flatter.
-29% average vacancy days
Video Editing

Ready to fix this properly?

Retention is the whole game. We edit for the scroll: a hook in 1.5 seconds, a pattern interrupt every 4 and a payoff that actually sells.

Our commitment: Send us your footage and we'll edit two videos free. If they don't beat your current best performer, you owe us nothing.