Ad spend that returns more than it costs
We manage paid media against profit, not platform-reported ROAS. Server-side tracking, disciplined testing, and creative volume that actually finds winners.
- 4.3x average return on ad spend
- 41% average reduction in CPA
- You own every account and pixel
Typical outcomes
- Avg. return on ad spend
- 4.3xAvg. return on ad spend
- Avg. cost per acquisition
- -41%Avg. cost per acquisition
- Avg. conversion volume
- +156%Avg. conversion volume
- Managed ad spend annually
- $40M+Managed ad spend annually
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
Where ad budgets go to die
We audit 200+ ad accounts a year. The same expensive mistakes show up in almost every single one.
You're optimizing to fake conversions
Post-iOS, browser-based pixels miss 20–40% of conversions and platforms model the rest. If you haven't implemented server-side tracking, your algorithm is learning from fiction.
Creative volume is far too low
Creative is now the primary targeting lever on Meta and TikTok. Running four ads a month means you'll never statistically find the outlier that carries the account.
Account structure fights the algorithm
Over-segmented campaigns starve every ad set of the conversion data it needs to exit learning. Fragmented budgets are the most common cause of stalled accounts.
The landing page wasn't part of the plan
Perfect targeting into a 1.1% converting page still loses money. Most agencies won't touch the page. That means they're optimizing half a funnel.
Profit-first paid media management
Fix the measurement, restructure for the algorithm, feed it creative volume, and optimize where the click lands, not just the click.
4.3x
Avg. return on ad spend
-41%
Avg. cost per acquisition
+156%
Avg. conversion volume
$40M+
Managed ad spend annually
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Free account audit
A line-by-line teardown of structure, tracking, creative, and wasted spend. Delivered before you commit to anything.
Server-side conversion tracking
GTM server container, Meta CAPI, Google Enhanced Conversions, and offline conversion imports from your CRM.
Campaign restructure
Consolidated, algorithm-friendly architecture with clean conversion signals and budgets that can actually exit learning.
Creative production
Static and video ad creative produced in volume, built on a systematic hook and angle testing matrix.
Landing page optimization
We build and test the destination too. Message match, speed, and form friction all get optimized alongside the ads.
Audience & feed strategy
First-party audience building, exclusion hygiene, and product feed optimization for Shopping and Advantage+ catalog campaigns.
Structured testing program
One variable at a time, statistically valid sample sizes, and a documented log of what we learned and what we killed.
Profit-based reporting
Blended CAC, contribution margin and MER, not just the inflated numbers the ad platforms report to themselves.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Audit & diagnose
Week 1Full account teardown across structure, tracking, creative, and landing pages. You receive the written audit whether or not you hire us.
Fix measurement
Weeks 1–2Server-side tracking, conversion definitions, and value assignment. Nothing else is trustworthy until this is right.
Rebuild & launch
Weeks 2–4Restructured campaigns, new creative, optimized landing pages. Launched with a clear testing plan.
Test & iterate
OngoingWeekly creative refreshes, systematic audience tests, and disciplined budget reallocation toward what's working.
Scale profitably
Month 2+Push spend to the edge of your CAC ceiling, then expand into new channels and markets from a proven base.
Real projects. Real numbers.
Paid Ads engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Paid Ads questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
A flat fee by default. A percentage model quietly rewards us for spending more of your money, not for making you more. Above roughly $200k/month we'll offer a percentage option with performance floors if you prefer aligned incentives.
How this works for your industry
Often paired with
Ready to fix this properly?
We manage paid media against profit, not platform-reported ROAS. Server-side tracking, disciplined testing, and creative volume that actually finds winners.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.