Your highest-margin channel is sitting unused
Email costs pennies per send and routinely drives 30–40% of total revenue for brands that run it properly. Most brands are leaving nearly all of it on the table.
- 38% average share of revenue from email
- Flows built once, earning every month
- Deliverability engineered, not hoped for
Typical outcomes
- Avg. revenue share from email
- 38%Avg. revenue share from email
- Avg. email revenue growth
- +264%Avg. email revenue growth
- Avg. inbox placement rate
- 99.1%Avg. inbox placement rate
- Automated flows built
- 12+Automated flows built
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
The revenue hiding in your list
If email is under 15% of your revenue, one of these four things is true.
You only send campaigns, not flows
Broadcasts require constant work. Automated flows like welcome, browse abandonment, post-purchase and win-back run on their own and usually bring in most of your email revenue.
You send everyone the same thing
A first-time visitor and a five-time buyer should not receive identical emails. Unsegmented sending is the fastest route to unsubscribes and spam complaints.
You're landing in Promotions or spam
Missing SPF/DKIM/DMARC, poor list hygiene, and sending to unengaged contacts quietly destroy inbox placement. You can't convert an email nobody sees.
Your list isn't growing
Lists decay 20–30% a year through churn and address changes. Without active capture, your revenue ceiling falls every quarter.
Flows, campaigns, and deliverability as one system
We build the automated flows first, because they earn while you sleep. Then we add campaigns, segmentation, and list growth on top of a healthy sending reputation.
38%
Avg. revenue share from email
+264%
Avg. email revenue growth
99.1%
Avg. inbox placement rate
12+
Automated flows built
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Account & deliverability audit
Authentication records, sender reputation, list health and flow coverage, with a ranked list of fixes.
Core automation flows
Welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back and review request flows. Designed, written and built.
Segmentation architecture
Behavioral and lifecycle segments so every send goes to people it's actually relevant to.
Campaign calendar & production
A planned monthly calendar with design, copy, build, and send handled end to end.
SMS integration
Compliant SMS flows coordinated with email so customers get a coherent experience, not duplicate messages.
List growth systems
On-site capture, lead magnets, exit intent and post-purchase capture, tuned for quality subscribers, not just volume.
Deliverability management
Authentication setup, warming plans, engagement-based sunsetting, and ongoing placement monitoring.
Revenue reporting
Flow-level and campaign-level revenue attribution, so you know exactly which emails earn their keep.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Audit
Week 1Full review of your platform, flows, deliverability, list health, and current revenue attribution.
Fix deliverability
Weeks 1–2Authentication, list cleaning, and sunset policies. Everything else is wasted until the inbox is reachable.
Build the flows
Weeks 2–6Core automations designed, written and launched. Usually the fastest revenue win there is.
Campaigns & segmentation
OngoingOngoing calendar, segment-specific sends, and continuous subject line and offer testing.
Grow & optimize
Month 2+List growth systems, flow-level testing, and expansion into SMS and push where it makes sense.
Real projects. Real numbers.
Email Marketing engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Flows
Build the automated backbone once, keep the revenue.
Scoped to your brief
- Deliverability audit & fixes
- 8 core flows built
- Segmentation setup
- Templates & design system
- 30-day optimization
Managed
Full ongoing email and SMS management.
Scoped to your brief
- All flows built & maintained
- 8 campaigns/month
- SMS integration
- Continuous A/B testing
- List growth optimization
- Deliverability monitoring
- Monthly strategy call
Lifecycle
Complex lifecycle programs and enterprise CRM.
Scoped to your brief
- Advanced lifecycle mapping
- 16+ campaigns/month
- Predictive segmentation & RFM
- Loyalty program integration
- Multi-brand / multi-region
- Dedicated lifecycle strategist
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Email Marketing questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
Klaviyo and Shopify for e-commerce; HubSpot, Customer.io, and Braze for B2B and SaaS. We'll migrate you if your current platform is the constraint, and we'll say so plainly if it isn't.
How this works for your industry
Often paired with
Ready to fix this properly?
Email costs pennies per send and routinely drives 30–40% of total revenue for brands that run it properly. Most brands are leaving nearly all of it on the table.
Our commitment: If your automated flows don't pay back our build fee within 90 days, we build the next set of flows free.