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DigitalSquad
Case studies

The work, with the numbers attached.

Every case study below includes the uncomfortable part — what was broken, what we recommended that the client didn't want to hear, and the metric that actually moved. No vague “increased brand awareness” claims.

All case studies

+247%

Revenue growth in 14 months

E-commerce / Outdoor Gear

Rebuilt a $4M store into a $14M profit engine

A legacy Shopify theme converting at 1.1% was capping growth. We rebuilt the store, fixed the economics, and tripled repeat purchase rate.

Northwind Supply14 months

+61%

Average contract value

Healthcare SaaS

Repositioned a category laggard into the default choice

Poka had a better product and a worse story. A full repositioning and brand rebuild lifted win rate 44% and average contract value 61%.

Poka Health9 months

-52%

Cost per acquisition

DTC / Food & Beverage

Cut CAC by 52% with creative volume, not better targeting

Atlas was running four ads a month and blaming the algorithm. We built a creative production system and found the outliers.

Atlas Foods11 months

+412%

Organic pipeline

B2B SaaS / Sustainability

Built an organic engine generating 68% of pipeline

Verdant was spending $84k a month on paid with a 14-month payback. We built the SEO and content engine that replaced most of it.

Verdant18 months

$2.1M

Annual waste eliminated

Fintech / Business Banking

Fixed attribution and found $2.1M in wasted spend

Cobalt's ad platforms were reporting 3.4x ROAS. Their P&L disagreed. Server-side tracking revealed which channels actually worked.

Cobalt12 months

+892%

Organic sessions

Logistics / B2B Services

1,400 programmatic pages that actually rank

Harborline needed to rank for thousands of lane and port combinations. We built a programmatic system that Google rewards instead of penalizes.

Harborline10 months

41M

Organic views in 8 months

DTC / Personal Care

From zero to 41M organic views in eight months

Brightside had no social presence and a founder who hated being on camera. We built a content system that didn't depend on either.

Brightside8 months

104k

Users in first year

Mobile App / Fitness

Shipped an MVP in 11 weeks, 100k users in year one

Kestrel had an 80-feature roadmap and 14 weeks of runway. We cut scope to what mattered and shipped something people actually used.

Kestrel11 weeks + ongoing

+518%

Completed transactions

Marketplace / Professional Services

Solved the cold-start problem on both sides

A two-sided marketplace with no liquidity in either direction. We concentrated demand into one vertical until supply followed.

Meridian15 months

+108%

Inbound demo requests

Developer Tools

A rebrand that doubled inbound demo requests

Lumen looked like every other dev tool. A distinctive identity and a rebuilt site doubled inbound in four months.

Lumen Labs7 months

+296%

Qualified consultations

Legal Services / Multi-Location

Dominated local search across 23 offices

Twenty-three offices competing with each other in search. We rebuilt the local architecture and tripled qualified consultations.

Ardent Legal12 months

$8.4M

Pipeline closed

Industrial B2B / Manufacturing Tech

Closed $8.4M from 120 target accounts

A six-figure ACV product sold through generic lead gen. We replaced it with focused ABM and tripled pipeline value.

Foundry Systems16 months

+218%

Online appointment bookings

Healthcare / Multi-Site Provider

Fixed a HIPAA exposure, then tripled patient bookings

Their analytics had been sending condition data to ad platforms for two years. We rebuilt measurement first, then the intake funnel.

Cascade Health Network13 months

+402%

Organic sessions

Marketplace / Skilled Trades

Noindexed 34,000 pages and organic traffic went up

Tessellate had 41,000 tradesperson profiles and 6% indexation. We cut the indexable set by four fifths and traffic quadrupled.

Tessellate11 months

+126%

Qualified quote requests

Industrial / Process Automation

Ungated the spec sheets and inbound quotes doubled

Girdwell gated every technical document behind a form. The forms captured emails; the gate cost them the evaluations.

Girdwell Controls14 months

+104%

Average engagement fee

Professional Services / Accounting

Stopped chasing SMB leads and doubled average fee

Haldane's marketing attracted sole traders their partners couldn't profitably serve. Repositioning upmarket doubled average engagement value.

Haldane Advisory10 months

21% → 64%

Day-one activation

Field Service Software

Cut onboarding from nine steps to two and tripled activation

Orrery's app had good retention among people who reached their second job log. Almost nobody did. The whole problem was in the first ten minutes.

Orrery9 months

+212%

Email revenue

DTC / Home Fragrance

Stopped discounting and email revenue went up 3x

Their list had been trained to wait for the next 20% code. Removing the discount was the hardest recommendation and the one that worked.

Wren & Marlow12 months

-49%

Cost per acquisition

DTC / Outdoor Equipment

Shipped 38 videos a month after two years of shipping four

Kalder's creative was beautiful and their account was in decline. The problem was throughput, and the fix was uncomfortable for the brand team.

Kalder10 months

-61%

Inbound support volume

Industrial Distribution

Built the portal their support team had been impersonating

Verrick's customers phoned in for order status, spec sheets and reorders. Twelve people answered those calls. A portal absorbed most of it.

Verrick Industrial10 months

+340%

Inbound qualified enquiries

B2B / Management Consulting

Four partners posting beat a six-figure content budget

Hallowes had a firm-branded content programme nobody read. Moving the same expertise to partner accounts changed everything except the ideas.

Hallowes Partners11 months

+214%

Qualified applications

Education / Vocational

Published the outcomes data and applications rose 214%

Lindquist had strong graduate employment figures sitting in an institutional research folder. Their website had campus photography instead.

Lindquist College16 months

+68%

Direct booking share

Hospitality / Boutique Hotels

Cut platform commission by shifting the mix, not leaving

Calder House wanted to quit the booking platforms. We showed them the volume they'd lose and built a way to move the mix instead.

Calder House14 months

-38%

Cost per acquisition

DTC / Consumer Electronics

Rebuilding the creative pipeline, not the media plan

Paid social had stalled at a CPA the business couldn't fund. The account structure was sound and the targeting was fine — the studio was shipping four assets a month against a fatigue rate that needed twenty.

Verrin Audio6 months

+34%

Repeat bookings

Travel / Guided Expeditions

An itinerary app that works where there's no signal

Their existing app was demoed on office wifi and used on mountainsides. Rebuilding it offline-first cut support calls by more than half and moved repeat bookings.

Trailhead Collective7 months

+126%

Subscriber lifetime value

E-commerce / Subscription Consumables

Fixing the metric that hid a failing subscription

Acquisition looked healthy and revenue was flat. The subscription was leaking at cycle two, and the dashboard reported it as a strong month every time.

Thornbury Supply8 months

+31%

Lease renewal rate

Real Estate / Property Management

Treating lease renewals as a retention problem

They marketed hard to fill vacancies and did nothing to keep the tenants they had. The renewal conversation started thirty days out, which is roughly a month too late.

Marchetti Residential9 months

-41%

Reported vs actual revenue gap

B2B SaaS / Measurement

The channel they were about to cut was carrying the business

Attribution said paid search was their worst channel. A holdout test said it was the only one that mattered. The decision to cut it was three weeks from being signed off.

Ashgrove Systems5 months

+38%

Conversion rate

E-commerce / Home & Furniture

Two years of winning tests and flat revenue

Their experimentation programme reported a 71% win rate. Revenue had not moved. Almost every winner had been called on a sample too small to mean anything.

Bramwell Home10 months

+212%

Organic pipeline

B2B SaaS / Data Tooling

Publishing less, and finally ranking

Four hundred articles, most of them ranking for nothing and competing with each other. Cutting the library by two thirds tripled organic pipeline.

Quillon Analytics11 months

0+

Projects delivered

Since 2016

$0M

Revenue driven

Attributed client revenue

0.0x

Average ROAS

Across paid accounts

0%

Client retention

Year over year

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