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DigitalSquad
The squad

The person who pitches you runs your account.

Bait-and-switch staffing, senior on the pitch and junior on the account, is the most common agency failure mode. So here's everyone, by name, with what they actually own. You'll meet your squad in week one and they'll be in a shared Slack channel with you.

LeadershipPaid MediaSEO & ContentCRO & ProductMeasurementCreativeRetentionEngineering

Mara Delgado

Managing Partner

Co-founded Digital Squad in 2016

Agency operationsClient strategyPricing and incentive design
Since 2016 · 6 articlesRead bio

Theo Okonkwo

Head of Paid Media

Runs $40M+ in annual managed spend

Google AdsMeta AdsContribution margin modeling
Since 2018 · 4 articlesRead bio

Ines Haugen

Head of Organic Growth

Builds SEO systems that compound

Topic cluster architectureBottom-funnel content strategyE-E-A-T and YMYL content
Since 2019 · 3 articlesRead bio

Callum Whitfield

Technical SEO Lead

Crawl budget, indexation, and Core Web Vitals

Crawl budget architectureIndexation diagnosticsProgrammatic SEO
Since 2020 · 4 articlesRead bio

Rania Farouk

Head of Experimentation

Runs the testing program and the insight library

A/B test designStatistical analysis and sequential testingUser research and session analysis
Since 2019 · 6 articlesRead bio

Desmond Achebe

Analytics Lead

Builds measurement finance will sign off on

Server-side tracking and sGTMConversions API implementationAttribution modeling
Since 2021 · 5 articlesRead bio

Juno Takahashi

Creative Director

Runs the in-house creative studio

Ad creative strategyHook testing systemsShort-form video direction
Since 2020 · 3 articlesRead bio

Lena Kowalczyk

Head of Lifecycle

Email, SMS, and the retention economics behind bidding

Klaviyo and lifecycle automationRetention economicsEmail deliverability
Since 2021 · 4 articlesRead bio

Soren Halvorsen

Engineering Lead

Ships the builds and owns performance

Next.js and React architectureHeadless commerceCore Web Vitals and performance budgets
Since 2019 · 3 articlesRead bio

Petra Novakovic

Managing Editor

Runs editorial production and the writer network

Editorial operationsSubject-matter writer sourcingExpert extraction interviews
Since 2021 · 2 articlesRead bio

Elias Danforth

Client Strategy Director

Runs the audits and the accounts that follow them

Growth audits and diagnosisEngagement scopingFunnel economics
Since 2020 · 2 articlesRead bio

Amara Sesay

Head of Video Production

Runs creator sourcing and post-production throughput

UGC creator sourcing and managementPost-production workflowMulti-format delivery
Since 2022 · 1 articleRead bio

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
Meet them properly

Get on a call with the actual team.

The free audit is run by the strategist who'd own your account, not a salesperson who hands you off afterwards.

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