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Full-Funnel Digital Marketing

Stop buying tactics. Build a growth engine

Most agencies sell you a channel. We build the whole system: winning customers, nurturing them, converting them and keeping them. All of it is measured against one number: revenue.

  • 3.7x average return on ad spend
  • One dashboard, every channel, real revenue
  • No 12-month lock-in contracts

Typical outcomes

Average blended ROAS
3.7xAverage blended ROAS
Average cost per acquisition
-29%Average cost per acquisition
Avg. qualified pipeline growth
+218%Avg. qualified pipeline growth
Client retention rate
96%Client retention rate

Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Why your marketing feels busy but not profitable

You're running ads, posting content, sending emails. Activity is high. Revenue is flat. Here's why that happens.

Your channels don't talk to each other

Paid targets cold audiences, SEO chases unrelated keywords, email blasts everyone the same thing. Each channel underperforms because none of them compound.

You're measuring vanity, not revenue

Impressions, reach, and engagement look great in a deck. None of them appear on a P&L. If your reporting can't tie a dollar spent to a dollar earned, you're flying blind.

Attribution is broken

iOS privacy changes and cookie deprecation gutted platform-reported conversions. Most brands are still optimizing to numbers their ad platforms are inventing.

You have a traffic strategy, not a conversion one

Doubling traffic on a page that converts at 0.9% just doubles your wasted spend. The cheapest growth is almost always in the funnel you already have.

Our approach

One team, one system, one revenue number

We map your entire funnel, find the constraint, and fix that first. Then we build the parts that compound, so month 12 costs far less than month 1.

3.7x

Average blended ROAS

-29%

Average cost per acquisition

+218%

Avg. qualified pipeline growth

96%

Client retention rate

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Full-funnel growth audit

Every channel, every step, mapped with real numbers. You'll see exactly where your funnel leaks before you sign anything.

02

Server-side conversion tracking

GA4 + server-side tagging + platform CAPIs, so you optimize to real conversions instead of platform guesses.

03

Paid acquisition management

Google, Meta, LinkedIn and TikTok. Structured, tested and scaled against your real CAC ceiling.

04

SEO & content engine

Topic clusters built around buying intent, published on a predictable cadence, internally linked to compound.

05

Lifecycle email & SMS

Welcome, nurture, abandoned cart, win-back, and reactivation flows that run whether or not you're spending on ads.

06

Conversion rate optimization

Continuous testing on the pages that matter most, so every channel gets more efficient at once.

07

Live revenue dashboard

One Looker Studio dashboard: spend, CAC, LTV, ROAS, pipeline, by channel, updated daily.

08

Weekly growth calls

No monthly PDF you never read. A working session every week with the people actually running your account.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Diagnose

    Weeks 1–2

    Two-week deep audit of analytics, ad accounts, funnel, and competitors. We deliver a written growth thesis with prioritized bets.

  2. Instrument

    Weeks 2–3

    Fix tracking first. Server-side events, conversion definitions and dashboards. You can't optimize what you can't measure.

  3. Unblock the constraint

    Weeks 3–6

    We fix the biggest bottleneck first. It's usually conversion rate or the offer, not traffic.

  4. Scale what works

    Month 2+

    Winning channels get budget and creative volume. Losers get cut fast. Decisions are made on data, weekly.

  5. Compound

    Month 4+

    Add the lasting assets: SEO, email lists and retention. Your reliance on paid ads drops every quarter.

Investment

Scoped from your actual brief.

No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.

Focus

One or two channels, executed exceptionally well.

Scoped to your brief

  • 2 channels managed
  • Conversion tracking setup
  • Monthly strategy call
  • Live revenue dashboard
  • Up to $50k/mo ad spend
Request a quote
Most popular

Engine

Companies ready to run the full funnel as one system.

Scoped to your brief

  • Up to 5 channels managed
  • Server-side tracking + CAPI
  • Dedicated growth strategist
  • In-house creative studio (12 assets/mo)
  • CRO testing program
  • Lifecycle email & SMS
  • Weekly growth calls
  • Up to $250k/mo ad spend
Request a quote

Scale

Multi-market brands spending $250k+ per month.

Scoped to your brief

  • Unlimited channels & markets
  • Incrementality & MMM testing
  • Dedicated squad (5+ specialists)
  • Custom data warehouse & modeling
  • Creative volume: 40+ assets/mo
  • Executive reporting & board decks
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Digital Marketing questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Tracking and quick conversion wins land in weeks 2–4. Paid efficiency typically improves 30–50% by month two. SEO and lifecycle compounding shows up around month four. We publish that timeline before you sign so expectations are shared.

How this works for your industry

Digital Marketing for B2B CompaniesReal demand generation makes buyers know and trust you before they're ready to talk. Then it captures them when they are. We build both halves and report on the pipeline they create.
+25-45% typical lift in sales-accepted pipeline, 6-12 months
Digital Marketing for B2B SaaSIf sales doesn't work your leads, the problem isn't lead volume. It's that you're optimizing for people who download things, not people who buy things.
-38% sales cycle length
Digital Marketing for Fintech & Financial ServicesBoth teams are using real data and reaching incompatible conclusions. That argument ends when there's one model everyone works from.
$2.1M annual waste eliminated
Digital Marketing for Industrial & ManufacturingWhen 900 companies worldwide can buy your product, lead volume is the wrong metric entirely. Depth on named accounts is the only thing that works.
$8.4M pipeline closed
Digital Marketing for Startups & Scale-upsOne channel funded properly produces an answer. Spreading a small budget across everything produces six ambiguous results and a spent runway.
-44% blended cac
Digital Marketing for Marketplaces & PlatformsBuyers arriving into thin supply have a bad first experience you rarely get to correct. Sequencing the two sides is the whole job.
+518% completed transactions
Digital Marketing for E-commerce & DTCTraffic, conversion rate, order value. Almost every DTC brand that plateaus has been buying more traffic for a year while the other two sat untouched.
+214% avg. revenue growth
Digital Marketing for Education & EdTechApplication deadlines don't move. A campaign still in learning when the window opens has effectively lost the year.
-31% cost per enrollment
Digital Marketing for Healthcare & MedicalA healthcare brand can't bolt HIPAA-safe tracking onto PPC and run email separately with a different consent model. It has to be the foundation every channel is built on.
+218% online appointment bookings
Digital Marketing

Ready to fix this properly?

Most agencies sell you a channel. We build the whole system: winning customers, nurturing them, converting them and keeping them. All of it is measured against one number: revenue.

Our commitment: 90-day performance commitment: hit our agreed leading indicators or we work the next month at no charge.