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SEO & Organic Growth

Traffic you own, not traffic you rent

Paid media stops the moment you stop paying. SEO compounds. We build the technical foundation, the content engine, and the authority to rank — and keep ranking.

  • +312% average organic traffic in 12 months
  • Built for AI Overviews and LLM citation
  • Full transparency — you own every asset

Typical outcomes

Avg. organic traffic (12mo)
+312%Avg. organic traffic (12mo)
Avg. organic revenue
+186%Avg. organic revenue
Avg. position on target terms
Top 3Avg. position on target terms
Pages indexed within 14 days
94%Pages indexed within 14 days

Averages across Digital Squad client accounts. Individual results vary — we show you a realistic range for your situation on the audit call.

Companies we've done seo for

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Why your SEO isn't moving

You've published content. Maybe hired an agency before. Rankings barely budged. Here's what's usually going on.

You're writing content, not building clusters

One-off blog posts on unrelated topics never establish topical authority. Google ranks sites that comprehensively own a subject, not sites with scattered articles.

Technical debt is capping you

Crawl budget wasted on parameter URLs, slow Core Web Vitals, broken canonicals, orphaned pages. No amount of content beats a site Google struggles to crawl.

You're chasing volume, not intent

Ranking #1 for a 40,000-volume keyword with zero buying intent generates traffic and no revenue. Intent mapping matters far more than search volume.

You're invisible to AI search

AI Overviews, ChatGPT, and Perplexity now intercept a growing share of queries. If your content isn't structured for extraction and citation, you lose the click entirely.

Our approach

An SEO system built to compound

Fix the foundation, own a topic completely, earn real authority, and structure everything so both Google and AI engines can cite you.

+312%

Avg. organic traffic (12mo)

+186%

Avg. organic revenue

Top 3

Avg. position on target terms

94%

Pages indexed within 14 days

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Full technical audit & remediation

Crawlability, indexation, site architecture, Core Web Vitals, schema, internal linking — audited and actually fixed, not just reported.

02

Keyword & intent mapping

Every target keyword mapped to a page and a funnel stage, prioritized by revenue potential rather than raw volume.

03

Topic cluster architecture

Pillar pages and supporting content designed as a hub-and-spoke system with a deliberate internal linking matrix.

04

Content production

Expert-reviewed content written for E-E-A-T, structured for featured snippets and AI extraction.

05

Digital PR & link acquisition

Earned links from real publications through data studies and expert commentary. No PBNs, no link farms, no shortcuts.

06

Programmatic SEO at scale

Template-driven page systems for location, integration, comparison, or use-case pages — hundreds of quality pages, not doorway spam.

07

GEO / AI search optimization

Schema markup, extractable answer blocks, and entity optimization so AI engines cite you as a source.

08

Rank & revenue reporting

Position tracking, Search Console integration, and organic revenue attribution in one live dashboard.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Audit & benchmark

    Weeks 1–3

    Full technical crawl, content inventory, backlink profile, and competitor gap analysis. You get a prioritized fix list with effort and impact scores.

  2. Fix the foundation

    Weeks 3–6

    Technical remediation first. Speed, crawlability, schema, and internal linking — because content on a broken site underperforms.

  3. Build the clusters

    Month 2+

    Pillar pages published, supporting content on a weekly cadence, internal links wired deliberately as each piece ships.

  4. Earn authority

    Month 3+

    Digital PR campaigns, data studies, and expert placements that generate links other people actually want to give.

  5. Compound & defend

    Month 6+

    Refresh decaying content, expand winning clusters, and defend positions competitors attack.

Investment

Real prices, on the page.

Making you book a call to learn the number wastes your time and ours. Here's what it costs.

Foundation

Sites that need technical fixes and a content baseline.

Scoped to your brief

  • Technical audit + remediation
  • Keyword & intent mapping
  • 4 content pieces/month
  • On-page optimization
  • Monthly rank reporting
Request a quote
Most popular

Authority

Companies competing for high-value commercial terms.

Scoped to your brief

  • Everything in Foundation
  • 12 content pieces/month
  • Digital PR & link building (6+ links/mo)
  • Topic cluster architecture
  • AI search / GEO optimization
  • CRO on organic landing pages
  • Dedicated SEO strategist
  • Bi-weekly strategy calls
Request a quote

Dominance

Enterprise and multi-location or multi-market sites.

Scoped to your brief

  • Programmatic SEO at scale
  • Multi-location / international SEO
  • 30+ content pieces/month
  • Dedicated PR team
  • Custom data studies
  • Migration & replatform support
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

SEO questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Technical fixes can move rankings in 4–8 weeks. New content typically takes 3–6 months to mature. Meaningful compounding shows around month 6, and the curve steepens from there. Anyone promising page one in 30 days is selling something else.

SEO

Ready to fix this properly?

Paid media stops the moment you stop paying. SEO compounds. We build the technical foundation, the content engine, and the authority to rank — and keep ranking.

Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.