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SEO & Organic Growth

Traffic you own, not traffic you rent

Paid media stops the moment you stop paying. SEO compounds. We build the technical foundation, the content engine, and the authority to rank, and to keep ranking.

  • +312% average organic traffic in 12 months
  • Built for AI Overviews and LLM citation
  • Full transparency: you own every asset

Typical outcomes

Avg. organic traffic (12mo)
+312%Avg. organic traffic (12mo)
Avg. organic revenue
+186%Avg. organic revenue
Avg. position on target terms
Top 3Avg. position on target terms
Pages indexed within 14 days
94%Pages indexed within 14 days

Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Why your SEO isn't moving

You've published content. Maybe hired an agency before. Rankings barely budged. Here's what's usually going on.

You're writing content, not building clusters

One-off blog posts on unrelated topics never establish topical authority. Google ranks sites that comprehensively own a subject, not sites with scattered articles.

Technical debt is capping you

Crawl budget wasted on parameter URLs, slow Core Web Vitals, broken canonicals, orphaned pages. No amount of content beats a site Google struggles to crawl.

You're chasing volume, not intent

Ranking #1 for a 40,000-volume keyword with zero buying intent generates traffic and no revenue. Intent mapping matters far more than search volume.

You're invisible to AI search

AI Overviews, ChatGPT, and Perplexity now intercept a growing share of queries. If your content isn't structured for extraction and citation, you lose the click entirely.

Our approach

An SEO system built to compound

Fix the foundation, own a topic completely, earn real authority, and structure everything so both Google and AI engines can cite you.

+312%

Avg. organic traffic (12mo)

+186%

Avg. organic revenue

Top 3

Avg. position on target terms

94%

Pages indexed within 14 days

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Full technical audit & remediation

Crawlability, indexation, site architecture, Core Web Vitals, schema and internal linking. Audited and actually fixed, not just reported.

02

Keyword & intent mapping

Every target keyword mapped to a page and a funnel stage, ranked by revenue potential, not raw search volume.

03

Topic cluster architecture

Pillar pages and supporting content designed as a hub-and-spoke system with a deliberate internal linking matrix.

04

Content production

Expert-reviewed content written for E-E-A-T, structured for featured snippets and AI extraction.

05

Digital PR & link acquisition

Earned links from real publications through data studies and expert commentary. No PBNs, no link farms, no shortcuts.

06

Programmatic SEO at scale

Template-driven page systems for location, integration, comparison or use-case pages. Hundreds of quality pages, not doorway spam.

07

GEO / AI search optimization

Schema markup, extractable answer blocks, and entity optimization so AI engines cite you as a source.

08

Rank & revenue reporting

Position tracking, Search Console integration, and organic revenue attribution in one live dashboard.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Audit & benchmark

    Weeks 1–3

    Full technical crawl, content inventory, backlink profile, and competitor gap analysis. You get a prioritized fix list with effort and impact scores.

  2. Fix the foundation

    Weeks 3–6

    Technical remediation first. Speed, crawlability, schema and internal linking. Content on a broken site underperforms.

  3. Build the clusters

    Month 2+

    Pillar pages published, supporting content on a weekly cadence, internal links wired deliberately as each piece ships.

  4. Earn authority

    Month 3+

    Digital PR campaigns, data studies, and expert placements that generate links other people actually want to give.

  5. Compound & defend

    Month 6+

    Refresh decaying content, expand winning clusters, and defend positions competitors attack.

Investment

Scoped from your actual brief.

No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.

Foundation

Sites that need technical fixes and a content baseline.

Scoped to your brief

  • Technical audit + remediation
  • Keyword & intent mapping
  • 4 content pieces/month
  • On-page optimization
  • Monthly rank reporting
Request a quote
Most popular

Authority

Companies competing for high-value commercial terms.

Scoped to your brief

  • Everything in Foundation
  • 12 content pieces/month
  • Digital PR & link building (6+ links/mo)
  • Topic cluster architecture
  • AI search / GEO optimization
  • CRO on organic landing pages
  • Dedicated SEO strategist
  • Bi-weekly strategy calls
Request a quote

Dominance

Enterprise and multi-location or multi-market sites.

Scoped to your brief

  • Programmatic SEO at scale
  • Multi-location / international SEO
  • 30+ content pieces/month
  • Dedicated PR team
  • Custom data studies
  • Migration & replatform support
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

SEO questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Technical fixes can move rankings in 4–8 weeks. New content typically takes 3–6 months to mature. Meaningful compounding shows around month 6, and the curve steepens from there. Anyone promising page one in 30 days is selling something else.

How this works for your industry

SEO for Therapy & Mental Health PracticesPeople searching for therapy are looking for someone specific: a specialty, an approach, an insurance plan and a time that works. We build your site so they find that person at your practice.
+15-30% typical lift in consultation requests after a clinician-focused website rebuild
SEO for Wedding & Event VenuesCouples search by area, style, size and budget long before they call. We build your site and profiles around those searches, so you're on the list before the tours start.
+20-40% typical organic visibility gain on venue searches, 6-12 months
SEO for Architecture & Design FirmsMost architecture websites are image galleries search engines can't read. We help your best work get found by the clients who need it.
+15-30% typical lift in qualified inquiries after a portfolio website rebuild
SEO for Dermatology PracticesRanking for 'dermatologist near me' fills the waitlist. Ranking for the procedures and conditions you want to grow fills the schedule that matters.
+15-30% typical lift in cosmetic consultation requests from focused campaigns
SEO for Fashion & Apparel BrandsPaid social sells the launch. Search keeps selling the collection for months after. We build fashion SEO around how people actually shop for clothes.
+20-40% typical lift in organic revenue from collection and category seo, 6-12 months
SEO for Accounting & CPA FirmsRanking for 'accountant near me' brings calls. Ranking for the services and industries you're best at brings clients who value your time.
+15-30% typical lift in consultation requests after a website rebuild
SEO for Senior Living CommunitiesFamilies research senior living for weeks or months. We make sure your community shows up while they search, and that your pages answer what they need to book a tour.
+15-30% typical lift in inquiry-to-tour rate from faster follow-up
SEO for Shopify BrandsShopify handles a lot of SEO basics for you. It also creates problems most store owners never see. We find and fix them, then build the collection and product pages that rank.
+20-40% typical lift in organic revenue from shopify seo fixes, 6-12 months
SEO for Gyms & Fitness StudiosPeople pick a gym close to home or work, and they start on Google Maps. We make sure your gym shows up there, and that the page they land on gets them to book.
+20-40% typical organic visibility gain for local service businesses, 6-12 months
SEO for Small BusinessesMost small business SEO stops at a rankings report. We focus on the searches that bring customers to your door, and we show you the calls and sales they produce.
+20-40% typical lift in calls and forms from local search, 6-12 months
SEO for Moving CompaniesLocal moves are won on the map. Long-distance moves are won on route and city pages. We help you rank for both.
+20-40% typical local and route-search visibility gain, 6-12 months
SEO for Painting ContractorsHomeowners search, look at photos and call. We help your painting company rank in the map results and win the click with real project galleries.
+20-40% typical painting service-page visibility gain, 6-12 months
SEO for Construction CompaniesYour finished projects are your best marketing. We turn them into pages that rank for the sectors and cities you build in, and that convince the people who check you out.
+20-40% typical sector and project-search visibility gain, 6-12 months
SEO for Financial Advisors & RIAsMost advisor SEO chases broad terms. We rank you for your city and your niche, where the prospects who fit your firm are searching.
+20-40% typical local and niche search visibility gain, 6-12 months
SEO for Plastic Surgery PracticesPatients search by procedure and city, then study galleries and reviews. We help your practice rank for those searches and make the visit count.
+20-40% typical procedure-search visibility gain, 6-12 months
SEO for Electrical ContractorsRanking for 'electrician near me' is a start. Ranking for 'panel upgrade' and 'EV charger installer' in your towns is where the margin is.
+20-40% typical visibility gain on high-value electrical services, 6-12 months
SEO for Home Health & Home CareThe decision usually starts after a fall, a hospital stay or a hard conversation. We help your agency show up with clear answers when families search.
+20-40% typical lift in local care-search visibility, 6-12 months
SEO for Auto Repair ShopsRepair searches are local and urgent. We help your shop show up in the map results with the reviews, photos and service details that earn the call.
+20-40% typical lift in maps calls and direction requests, 6-12 months
SEO for Roofing ContractorsHomeowners search for a roofer, look at the map and call one or two. We make sure you're one of them, in every town you work.
+20-40% typical roofing service-page visibility gain, 6-12 months
SEO for Landscaping & Lawn CareYour best SEO asset is your finished projects. We turn them into pages that rank for what homeowners and property managers search, in the towns you serve.
+20-40% typical project-page visibility gain, 6-12 months
SEO for Veterinary PracticesNew pet owners and people moving to the area search 'vet near me' and choose from the first few results. We get your clinic there and give them every reason to book.
+20-40% typical map-pack and organic visibility gain, 6-12 months
SEO for Pest ControlPeople search for the bug they just found, not for 'pest control services'. We build pages for each pest and each town you serve, so you show up when the problem starts.
+20-40% typical pest-page visibility gain, 6-12 months
SEO for ChiropractorsPeople in pain don't scroll far. They choose from the top map results, read a few reviews and book. We get your practice into those results and make booking easy.
+20-40% typical map-pack and organic visibility gain, 6-12 months
SEO for Med SpasPatients research treatments for weeks before they book. We make sure your med spa answers their questions, shows up in the map results and earns the consult.
+20-40% typical treatment-page visibility gain, 6-12 months
SEO for RestaurantsDiners decide where to eat in the map results, often in under a minute. We make your listing the one they pick, and make ordering direct easier than opening an app.
+20-40% typical lift in google maps actions, 3-6 months
SEO for Law FirmsMost law firm SEO chases broad terms the directories already own. We rank you for specific case types in the towns you serve, where people are ready to call.
+20-40% typical practice-area visibility gain, 6-12 months
SEO for Dental PracticesMost dental SEO stops at a few blog posts. The practices that grow rank in the Google map pack for their neighborhood and have a strong page for every high-value treatment.
+20-40% typical map-pack and organic visibility gain, 6-12 months
SEO for B2B SaaS"What is workflow automation" attracts students. "Zapier alternatives for enterprise" attracts buyers. We build SaaS SEO around the second kind.
+412% organic pipeline
SEO for Professional ServicesNear-identical location pages get treated as duplicates and cannibalize each other's rankings. Most multi-office firms have this problem and have never diagnosed it.
+184% map pack visibility
SEO for Healthcare & MedicalGoogle holds health content to an elevated standard. Most healthcare sites lose to competitors purely because their expertise isn't visible on the page.
+312% organic traffic
SEO for Marketplaces & PlatformsMarketplaces have an asset most sites don't: thousands of legitimately unique pages, generated by suppliers. Most waste them entirely.
+892% organic sessions
SEO for E-commerce & DTCColor, size and sort permutations generate near-infinite URLs. On most stores that consumes the majority of Google's attention before it reaches a single new product.
+247% revenue growth
SEO for Fintech & Financial ServicesGoogle treats money content as YMYL. Without demonstrable author credentials and current, accurate figures, it struggles to rank at all.
+312% organic traffic
SEO for Industrial & ManufacturingNobody searches "innovative flow solutions". They search a competitor's part number plus the word "equivalent", and that search should find you.
+892% organic sessions
SEO for Startups & Scale-upsIt takes three to six months to show anything and twelve to matter. If that outlasts your runway, the money is better spent proving the channel that pays back this quarter.
+412% organic pipeline
SEO for Education & EdTechPeople research programs months before applications open. Organic is the only channel that's there when they do it.
+312% organic traffic
SEO for Real Estate & PropTechYou're competing for organic visibility against listing sites with vastly more authority. Beating them on their own terms isn't the plan. Being the better answer to the questions they ignore is.
-44% cost per filled unit
SEO for Travel & HospitalityNobody types your hotel name until they have decided where to go. The months before that decision are uncontested by aggregators and almost entirely unclaimed.
+147% repeat bookings
SEO for Home Services & TradesIn a category people research quickly and decide fast, a strong campaign feeding a thin review profile loses to a weaker one backed by recent, real proof.
+38% revenue per crew-week
SEO for Franchise & Multi-Location BrandsMost multi-location SEO engagements start by adding more content. Ours usually starts by finding which of your own locations are quietly ranking against each other instead of the actual competition.
+184% local pack visibility
SEO for Independent Insurance AgenciesAuto and home insurance searches remain heavily local-pack driven. Most independent agencies lose that moment to inconsistent business listings and thin reviews, not to a worse rate.
+184% local pack visibility
SEO for HVAC & Plumbing DistributorsResidential HVAC and plumbing SEO optimizes for homeowner trust signals. A distributor's buyer is searching for something completely different, and most distributor websites are still built around the wrong intent.
+96% organic branch-location traffic
SEO for Medical Billing & RCM CompaniesMost 'medical billing services' content targets people discovering the category. The administrator actually evaluating vendors is searching something much more specific, and much more valuable.
+164% qualified practice inquiries
SEO for Waste Management & RecyclingGeneric 'waste management services' content targets category discovery. A property manager or procurement lead evaluating haulers for an RFP searches something far more specific, and far more valuable.
+142% qualified commercial inquiries
SEO for Government Contractors (GovCon)A capture team searches by NAICS code, set-aside status, and contract vehicle. Most contractor sites are built around the generic service language that buyer never types.
3.4x capability statement views from .mil/.gov referrers
SEO for Food & Beverage Contract Manufacturers (Co-Packers)A brand's ops lead searches for the exact certification and capability they need. Most co-packer sites don't rank for any of it because none of it was ever built as content.
3.1x organic traffic, category + cert search terms
SEO for EV Charging InfrastructureA property owner or fleet manager works out NEVI eligibility and utility make-ready rebates before they're comparing installers. Most installer SEO chases the wrong query entirely.
2.8x organic traffic, incentive-specific terms
SEO for Environmental RemediationA GC researching abatement vendors for a bid and a property manager mid-water-damage emergency run completely different searches. Most remediation SEO chases only one of them.
+187% qualified bid inquiries
SEO for Solar & Renewable EnergyThe single highest-volume search behavior in residential solar isn't 'solar installer near me'. It's checking a specific company's reviews, often a competitor's. Most solar SEO programs never build content for that actual search behavior.
+64% financing-page engagement
SEO

Ready to fix this properly?

Paid media stops the moment you stop paying. SEO compounds. We build the technical foundation, the content engine, and the authority to rank, and to keep ranking.

Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.