Ship a real product, not a prototype
We build production-grade mobile and web applications — scoped ruthlessly around what users actually need, shipped in weeks, architected to survive success.
- MVP live in 8–12 weeks
- React Native + Next.js, one codebase mindset
- You own the code from day one
Typical outcomes
- Typical MVP timeline
- 8–12 wkTypical MVP timeline
- Avg. production uptime
- 99.95%Avg. production uptime
- Avg. App Store rating
- 4.7★Avg. App Store rating
- Code ownership, yours
- 100%Code ownership, yours
Averages across Digital Squad client accounts. Individual results vary — we show you a realistic range for your situation on the audit call.
Companies we've done app development for
Why app projects fail
Most failed app projects don't fail technically. They fail in scoping, sequencing, and feedback loops.
The scope was never cut
Building every feature before launch means eighteen months of building something nobody validated. The features you cut matter more than the ones you keep.
It was built by the cheapest bidder
Offshore-at-any-cost builds routinely produce unmaintainable code that costs three times more to fix than it did to build. We rescue these projects regularly.
There was no product strategy
A feature list isn't a product. Without clear jobs-to-be-done and a defined activation moment, you'll build a lot of things nobody uses.
Nobody planned for after launch
Launch is the start. Without analytics, crash reporting, and an iteration budget, you can't tell whether it's working or why it isn't.
Product thinking, then engineering
We start by cutting scope to the smallest thing that proves value, build it properly, instrument it heavily, then iterate on real usage data.
8–12 wk
Typical MVP timeline
99.95%
Avg. production uptime
4.7★
Avg. App Store rating
100%
Code ownership, yours
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Product discovery & scoping
Jobs-to-be-done research, user flows, and a ruthlessly prioritized MVP scope with everything else parked in a v2 backlog.
UX & UI design
Full interface design across every state — loading, empty, error, success — plus a component library in Figma.
Cross-platform mobile build
React Native for iOS and Android from one codebase, with native modules where performance genuinely requires them.
Web application build
Next.js with server components, type-safe APIs, and a database layer designed for your actual access patterns.
Backend & infrastructure
Auth, database, storage, background jobs, and CI/CD — deployed on infrastructure that scales without a rewrite.
Analytics & observability
Product analytics, crash reporting, performance monitoring, and error tracking wired in before launch, not after.
App Store submission
Store listings, screenshots, review guideline compliance, and submission managed end to end.
Post-launch iteration
An included sprint of improvements based on the first month of real user behavior.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Discovery
Weeks 1–2User research, competitive review, technical feasibility, and MVP scope definition with explicit cut lines.
Design
Weeks 2–4User flows, wireframes, and full UI design for every screen and state, prototyped and tested with real users.
Build
Weeks 4–10Two-week sprints with a working build in your hands at the end of each one. No black-box development.
QA & launch
Weeks 10–12Device testing, performance profiling, beta distribution via TestFlight, then store submission.
Iterate
Month 4+Analytics review, user feedback synthesis, and a prioritized roadmap for the next release.
Real projects. Real numbers.
App Development engagements where we can show you exactly what moved and why.
Real prices, on the page.
Making you book a call to learn the number wastes your time and ours. Here's what it costs.
MVP
Validate a product idea with real users, fast.
Scoped to your brief
- Product discovery & scoping
- Full UX/UI design
- iOS + Android or web app
- Auth, database & core backend
- Analytics & crash reporting
- App Store submission
- 30 days post-launch support
Product
A full product with real complexity and integrations.
Scoped to your brief
- Everything in MVP
- Mobile + web + admin dashboard
- Third-party integrations
- Payments & subscriptions
- Push notifications & messaging
- Advanced analytics & experimentation
- Load testing & security review
- 90 days support + iteration sprint
Squad
An embedded product team for ongoing development.
Scoped to your brief
- Dedicated cross-functional squad
- Product manager + designer + 3 engineers
- Continuous delivery
- Your roadmap, your priorities
- Direct Slack access
- Month-to-month after quarter one
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
App Development questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
Completely, from the first commit. We develop in your GitHub organization with your team having full access throughout. There's no code escrow arrangement and no proprietary framework lock-in.
Often paired with
Ready to fix this properly?
We build production-grade mobile and web applications — scoped ruthlessly around what users actually need, shipped in weeks, architected to survive success.
Our commitment: Fixed scope, fixed price. If we underestimate the build, we absorb the difference — not you.