Do you write the copy?

On Growth and Enterprise, yes. A conversion copywriter is embedded from week one. On Launch we provide a structured copy framework with prompts, and you fill it in. Most clients find that faster than a briefing call.

What happens to our SEO rankings during a redesign?

We run a full crawl of your existing site, map every URL to its new destination with 301s, preserve high-performing content, and monitor Search Console daily for 30 days post-launch. In 400+ launches we have never had a client lose net organic traffic.

Can our team update the site without a developer?

Yes. Every section is wired to a headless CMS with a visual page builder. If you can use Google Docs, you can edit your site, including building new landing pages from approved blocks.

Why Next.js and not WordPress or Webflow?

Webflow and WordPress are fine for simple brochures. Next.js wins when you need real speed, programmatic pages at scale, custom app functionality, or deep integrations. We'll tell you honestly if your project doesn't need it.

What if we don't like the design?

You approve wireframes before design, and the first design concept before we build. Every stage has two revision rounds included. In practice, approval-gated stages mean we've never had a project reach build with an unhappy client.

Web Design & Development

Your website should be your best salesperson

We build fast websites designed to turn anonymous visitors into booked calls. Not a brochure. A site that sells.

Live in 4–6 weeks, not 6 months
Sub-1s load times, 95+ Lighthouse
Average +137% lift in conversion rate

Get my free site teardown See our work

Typical outcomes

Avg. conversion rate lift: +137%Avg. conversion rate lift
Avg. largest contentful paint: 0.8sAvg. largest contentful paint
Avg. Lighthouse performance: 98Avg. Lighthouse performance
Typical time to launch: 4–6 wkTypical time to launch

Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel

The problem

Your site is quietly leaking revenue

Most sites we audit lose 60–80% of qualified visitors before they ever see an offer. Here's where the money goes.

It loads too slowly

Every extra second of load time cuts conversions by roughly 7%. Most agency-built sites we audit take 4+ seconds on mobile.

It talks about you, not them

Visitors scan for 'can you solve my problem' in under 8 seconds. Generic 'we are passionate innovators' copy fails that test instantly.

There's no clear next step

Nine competing CTAs is the same as zero. Without one obvious path forward, visitors default to leaving.

You can't edit it yourself

If a headline change requires a developer ticket and a two-week wait, you'll never iterate your way to a better conversion rate.

Our approach

A site engineered around one job: converting

We start with your funnel math: traffic, conversion rate, close rate and deal size. Then we design backwards from the revenue target. Every section earns its place.

+137%

Avg. conversion rate lift

0.8s

Avg. largest contentful paint

Avg. Lighthouse performance

4–6 wk

Typical time to launch

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

Conversion strategy & wireframes

Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.

Custom UI design system

A full Figma design system with type scale, color tokens and components, so your brand stays consistent as you grow.

Next.js build

Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.

Headless CMS

Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.

Technical SEO foundation

Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.

Analytics & tracking

GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.

Accessibility to WCAG 2.2 AA

Keyboard navigation, contrast, focus states, and screen-reader semantics. Tested, not assumed.

30 days of post-launch support

We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

Teardown & strategy
Week 1
We audit your current site, funnel math, competitors and analytics. Then we show you exactly where revenue is leaking and what we'd change.
Wireframe & copy
Week 1–2
Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.
Design system & UI
Week 2–3
High-fidelity design across every breakpoint, built as a reusable component system in Figma.
Build & integrate
Week 3–5
Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.
Launch & optimize
Week 6+
Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.

Proof

Real projects. Real numbers.

Web Development engagements where we can show you exactly what moved and why.

+247%

Revenue growth in 14 months

E-commerce / Outdoor Gear

Rebuilt a $4M store into a $14M profit engine

A legacy Shopify theme converting at 1.1% was capping growth. We rebuilt the store, fixed the economics, and tripled repeat purchase rate.

Northwind Supply14 months

+218%

Online appointment bookings

Healthcare / Multi-Site Provider

Fixed a HIPAA exposure, then tripled patient bookings

Their analytics had been sending condition data to ad platforms for two years. We rebuilt measurement first, then the intake funnel.

Cascade Health Network13 months

+126%

Qualified quote requests

Industrial / Process Automation

Ungated the spec sheets and inbound quotes doubled

Girdwell gated every technical document behind a form. The forms captured emails; the gate cost them the evaluations.

Girdwell Controls14 months

View all 40 case studies

Investment

Scoped from your actual brief.

No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.

Launch

Startups and small teams needing a credible, fast site quickly.

Scoped to your brief

Up to 8 pages
Custom design system
Next.js + CMS
Technical SEO setup
GA4 + conversion tracking
30-day support

Request a quote

Growth

Companies where the website is the primary revenue channel.

Scoped to your brief

Up to 25 pages
Full conversion strategy + copywriting
Custom animation & motion design
Headless CMS with page builder
CRM + marketing automation integration
A/B testing infrastructure
90-day optimization retainer
Programmatic SEO templates

Request a quote

Enterprise

Multi-region, multi-brand, or complex commerce platforms.

Scoped to your brief

Unlimited pages & locales
Multi-language / multi-region
Design system documentation site
Custom integrations & APIs
Dedicated squad + Slack channel
SLA-backed support
Quarterly CRO roadmap

Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Web Development questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Launch tier runs 4 weeks, Growth 6–8 weeks. The single biggest variable is how quickly you send feedback and content. We give you a shared timeline with your deadlines marked so nothing stalls silently.