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Web Design & Development

Your website should be your best salesperson

We build blisteringly fast, conversion-engineered websites that turn anonymous traffic into booked calls. Not a brochure — a revenue machine.

  • Live in 4–6 weeks, not 6 months
  • Sub-1s load times, 95+ Lighthouse
  • Average +137% lift in conversion rate

Typical outcomes

Avg. conversion rate lift
+137%Avg. conversion rate lift
Avg. largest contentful paint
0.8sAvg. largest contentful paint
Avg. Lighthouse performance
98Avg. Lighthouse performance
Typical time to launch
4–6 wkTypical time to launch

Averages across Digital Squad client accounts. Individual results vary — we show you a realistic range for your situation on the audit call.

Companies we've done web development for

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
The problem

Your site is quietly leaking revenue

Most sites we audit lose 60–80% of qualified visitors before they ever see an offer. Here's where the money goes.

It loads too slowly

Every extra second of load time cuts conversions by roughly 7%. Most agency-built sites we audit take 4+ seconds on mobile.

It talks about you, not them

Visitors scan for 'can you solve my problem' in under 8 seconds. Generic 'we are passionate innovators' copy fails that test instantly.

There's no clear next step

Nine competing CTAs is the same as zero. Without one obvious path forward, visitors default to leaving.

You can't edit it yourself

If a headline change requires a developer ticket and a two-week wait, you'll never iterate your way to a better conversion rate.

Our approach

A site engineered around one job: converting

We start with your funnel math — traffic, conversion rate, close rate, deal size — then design backwards from the revenue target. Every section earns its place.

+137%

Avg. conversion rate lift

0.8s

Avg. largest contentful paint

98

Avg. Lighthouse performance

4–6 wk

Typical time to launch

What's included

Everything in the engagement.

No line items appearing on month-three invoices. This is the full scope, written down.

01

Conversion strategy & wireframes

Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.

02

Custom UI design system

A full Figma design system — type scale, color tokens, components — so your brand stays consistent as you grow.

03

Next.js build

Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.

04

Headless CMS

Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.

05

Technical SEO foundation

Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.

06

Analytics & tracking

GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.

07

Accessibility to WCAG 2.2 AA

Keyboard navigation, contrast, focus states, and screen-reader semantics — tested, not assumed.

08

30 days of post-launch support

We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.

The process

How this actually runs.

You always know what's happening this week, what's next, and who's doing it.

  1. Teardown & strategy

    Week 1

    We audit your current site, funnel math, competitors, and analytics — then present exactly where revenue is leaking and what we'd change.

  2. Wireframe & copy

    Week 1–2

    Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.

  3. Design system & UI

    Week 2–3

    High-fidelity design across every breakpoint, built as a reusable component system in Figma.

  4. Build & integrate

    Week 3–5

    Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.

  5. Launch & optimize

    Week 6+

    Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.

Investment

Real prices, on the page.

Making you book a call to learn the number wastes your time and ours. Here's what it costs.

Launch

Startups and small teams needing a credible, fast site quickly.

Scoped to your brief

  • Up to 8 pages
  • Custom design system
  • Next.js + CMS
  • Technical SEO setup
  • GA4 + conversion tracking
  • 30-day support
Request a quote
Most popular

Growth

Companies where the website is the primary revenue channel.

Scoped to your brief

  • Up to 25 pages
  • Full conversion strategy + copywriting
  • Custom animation & motion design
  • Headless CMS with page builder
  • CRM + marketing automation integration
  • A/B testing infrastructure
  • 90-day optimization retainer
  • Programmatic SEO templates
Request a quote

Enterprise

Multi-region, multi-brand, or complex commerce platforms.

Scoped to your brief

  • Unlimited pages & locales
  • Multi-language / multi-region
  • Design system documentation site
  • Custom integrations & APIs
  • Dedicated squad + Slack channel
  • SLA-backed support
  • Quarterly CRO roadmap
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Web Development questions, answered straight.

Including the ones where the honest answer is “you probably don't need us for that.”

Launch tier runs 4 weeks, Growth 6–8 weeks. The single biggest variable is how quickly you return feedback and content — we give you a shared timeline with your deadlines marked so nothing stalls silently.

Web Development

Ready to fix this properly?

We build blisteringly fast, conversion-engineered websites that turn anonymous traffic into booked calls. Not a brochure — a revenue machine.

Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.