Compare

Including the cases where you shouldn't hire us.

We turn down roughly one enquiry in four. These pages explain when an agency is the wrong answer, what an in-house hire actually costs fully loaded, and the questions that reveal whether any agency, us included, is worth hiring.

Marketing agency vs in-house team

Not budget, and not company size. It depends on whether you already know which channel works. That single fact changes the right answer completely.

Read the comparison

Marketing agency vs freelancer

We say this on sales calls regularly. Under roughly $10,000 a month in media, agency fees eat too much of the budget to be honest value.

Read the comparison

How to choose a digital marketing agency

Most agency selection processes judge the pitch, not the agency. These are the questions that get useful answers.

Read the comparison

SEO vs PPC

SEO compounds and pays back slowly. PPC starts immediately and stops the moment you do. Which one you can afford to wait for is the whole question.

Read the comparison

Shopify theme vs headless commerce

It buys genuine speed and flexibility, and it buys them with permanent operational complexity most stores don't need.

Read the comparison

Retainer vs project pricing

Each model creates a different incentive, and matching the model to the work matters more than negotiating the rate.

Read the comparison

Google Ads vs Meta Ads

If people already search for what you sell, start with Google. If they don't know it exists, Google has nothing to capture.

Read the comparison

Brand vs performance marketing

Performance work is measurable and brand work mostly isn't, so budget flows to what can be defended in a meeting, not to what works.

Read the comparison

Performance Max vs Standard Shopping

The performance difference between them is smaller than the reporting difference. What you're really choosing is how much you're willing to not be able to see.

Read the comparison

Last-click vs data-driven attribution

Attribution doesn't measure causation and was never able to. The question isn't which model is accurate. It's which set of errors you can work with.

Read the comparison

Email vs SMS marketing

That single difference drives every other decision: what you send, how often, and how quickly you can burn a list you spent a year building.

Read the comparison

Full rebrand vs brand refresh

The symptom is usually that the brand looks dated. The diagnosis is almost never that the brand is wrong. And those two problems have very different price tags.

Read the comparison

Webflow vs a custom build

Most companies pick the platform once, at the point of least information, and live with it for four years. The better question is which one fits the next eighteen months.

Read the comparison

Organic social vs paid social

The comparison is usually framed as free versus paid, which is why it produces bad decisions. Both cost money. They just buy completely different things.

Read the comparison

Google Ads vs Amazon Ads

The difference isn't intent or cost per click. It's whether you end up with a customer you can contact again, or a transaction Amazon owns the relationship for.

Read the comparison

Creator content vs studio production

The comparison is usually framed as cheap versus expensive, which is why it goes wrong. Compare cost per asset that actually gets used and the gap narrows sharply.

Read the comparison

In-house studio vs production partner

Whether to build a studio is decided by how many assets you need every month and how predictable that number is. Not by how much you care about the work.

Read the comparison

Native vs cross-platform apps

The technology argument is largely settled and mostly irrelevant. What decides this is how many engineers you have and how close your product sits to the hardware.

Read the comparison

Attribution vs incrementality testing

These aren't competing methods for the same job. They answer different questions, and most measurement arguments are really two people answering different ones at each other.

Read the comparison

Fractional CMO vs marketing agency

That's the consensus answer, and it's mostly written by fractional CMOs who profit from you buying two things instead of one. Under about $5M in revenue, the sequence matters more than the theory.

Read the comparison

CRO vs website redesign

If conversions are underperforming, a full rebuild is often the wrong first move. It resets your data to zero and most redesigns dip conversion before they lift it.

Read the comparison

TikTok Shop vs Shopify

TikTok Shop can be the cheapest customer you'll ever acquire. It can also become the only place your brand exists. That's a very different problem once the algorithm changes.

Read the comparison

Google Ads vs Local Services Ads

Every comparison stops at cost per lead and calls it settled. The number that actually matters is value per job, and the two platforms don't win the same jobs.

Read the comparison

PWA vs Native App

Most founders asking this question don't have a technical reason to build native. They have a 2015 mental model of what a real app looks like. The actual decision rule is narrower than that instinct.

Read the comparison

Influencer Marketing vs Affiliate Marketing

Every comparison online ends there. A founder with one quarter's marketing spend needs to know where the first dollar goes, not that both channels exist.

Read the comparison

Demand Generation vs Lead Generation

Every major SaaS vendor's comparison page lands on the same answer: blend demand gen and lead gen based on your goals. That's not wrong, it's just not actionable. A founder deciding where next quarter's budget goes needs a number, not a vibe.

Read the comparison

Product-Led Growth vs Sales-Led Growth

Every comparison cites the same benchmark: hybrid PLG-plus-SLG companies out-retain pure-PLG ones. What it doesn't say is that benchmark is measured on companies already past $10M ARR with two dedicated teams. Not a five-person startup deciding where to point its only GTM effort.

Read the comparison

Account-Based Marketing vs Inbound Marketing

HubSpot says it. So does every vendor and agency page that ranks for this term. It's true for the wrong reason: one funnel wearing two motions, not two motions run on two different segments.

Read the comparison

Cold Email vs LinkedIn Outreach

LinkedIn converts better per touch. It also has a hard weekly connection cap. At a large enough target list, that cap makes LinkedIn mathematically incapable of covering your pipeline in time. No amount of better copy fixes that.

Read the comparison

Marketing Mix Modeling vs Multi-Touch Attribution

Vendor guides give you decision criteria: long sales cycle, high offline mix, use MMM. None of it matters if your channels don't clear the spend threshold MMM actually needs to produce a trustworthy number.

Read the comparison

Programmatic SEO vs Traditional SEO

Every guide gates this decision on resources and a rough hybrid split. The real gate is narrower and less forgiving: does a truly unique dataset exist behind each page you'd generate, or would you be swapping a noun into a template.

Read the comparison

B2B vs B2C marketing

The actual failure mode isn't confusing which one you are. It's running the other one's playbook without realizing it: B2B brand spend built for a 30-second attention span, or B2C content built for a buying committee that doesn't exist.

Read the comparison

SEO vs GEO (and AEO)

AI Overviews, ChatGPT and Perplexity answer many questions before anyone clicks. That changed what 'visible' means, but not the foundation. Most of what gets you cited is still good SEO, done more deliberately.

Read the comparison

WordPress vs Wix (and Squarespace)

Wix and Squarespace get a small business online fast with little upkeep. WordPress takes more work but bends to almost anything. The right choice depends on how much your website has to do, not which platform is 'best'.

Read the comparison

Inbound vs outbound marketing

Inbound brings buyers to you through search, content and referrals. Outbound goes to them through cold email, calls, LinkedIn and paid outreach. Most companies that grow steadily run both, with each one doing the job it's good at.

Read the comparison

Klaviyo vs Mailchimp

Both send good email. The difference is the data behind it. Klaviyo pulls in orders, products and browsing from your store and uses them to trigger and personalize messages. Mailchimp is simpler, cheaper to start and fine for many businesses that don't sell online.

Read the comparison

Wix vs Squarespace

Wix gives you more apps, more layout freedom and a free plan to test with. Squarespace gives you cleaner templates and lets every plan sell. For a simple business site, either works. The bigger question is how much your site will need to grow.

Read the comparison

Squarespace vs Shopify

If selling is a side feature of your business, Squarespace keeps things simple and beautiful. If the store is the business, Shopify's checkout, apps and inventory tools usually win, even though it costs more.

Read the comparison

Webflow vs WordPress

Webflow gives designers precise visual control and a hosted, low-maintenance site. WordPress runs a large share of the web and bends to nearly any need, but someone has to look after it. The right choice depends on who builds and runs the site.

Read the comparison

Shopify vs WooCommerce

Shopify is hosted, managed and quick to launch, with a monthly fee and an app for everything. WooCommerce is a free WordPress plugin you can shape any way you like, if someone takes care of hosting, updates and security.

Read the comparison

HubSpot vs Salesforce

HubSpot puts marketing, sales and service in one friendly system a small team can run. Salesforce is a platform you can shape around almost any sales process, but it usually needs an admin or partner to do it well.

Read the comparison

Shopify vs BigCommerce

Shopify and BigCommerce charge similar monthly prices. Shopify wins on apps, ecosystem and ease. BigCommerce includes more features out of the box, especially for B2B and complex catalogs, but ties your plan to how much you sell.

Read the comparison

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel

Next step

Find out what your funnel is really worth in 30 minutes.

We'll audit your site, ads, and analytics live on the call and show you the three biggest revenue leaks. You keep the findings whether or not we work together.

Book my free audit See the proof first