Grow revenue and margin
Anyone can buy revenue. We grow DTC brands against contribution margin, with acquisition, conversion and retention working together toward real profit.
- +214% average revenue growth
- Optimized to contribution margin, not ROAS
- Shopify Plus partner agency
Typical outcomes
- Avg. revenue growth
- +214%Avg. revenue growth
- Avg. contribution margin lift
- +68%Avg. contribution margin lift
- Avg. repeat purchase rate
- +41%Avg. repeat purchase rate
- Avg. store conversion rate
- 3.6%Avg. store conversion rate
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
Growing revenue, shrinking profit
The most common DTC trap: top-line looks great, the bank account doesn't. Here's why.
You're optimizing ROAS, not margin
A 3x ROAS on a product with 30% gross margin loses money on every order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
You have no retention engine
If every order requires paid acquisition, you're renting your customers. Repeat purchase rate is the single strongest predictor of DTC profitability.
Your store converts below benchmark
The average Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting improvement you'll ever make.
AOV has been flat since launch
Bundles, tiered pricing, subscriptions, and post-purchase upsells raise AOV without a single extra dollar of ad spend.
Profit-first e-commerce growth
We model your true unit economics first, then optimize the three levers that actually compound: conversion rate, average order value, and repeat purchase rate.
+214%
Avg. revenue growth
+68%
Avg. contribution margin lift
+41%
Avg. repeat purchase rate
3.6%
Avg. store conversion rate
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Unit economics model
True contribution margin per product and per channel, including COGS, shipping, returns, discounts, and payment fees.
Shopify build or optimization
Custom theme development or headless Shopify, with fast product pages, smooth checkout and clean structured data.
Paid acquisition management
Meta, Google Shopping, TikTok, and Pinterest managed against margin targets, not platform-reported returns.
Product feed optimization
Clean, enriched feeds for Shopping and catalog campaigns. Usually the fastest win available in Google Ads.
Conversion rate optimization
Product page, cart, and checkout testing against your real traffic, with proper statistical rigor.
AOV expansion
Bundles, volume discounts, post-purchase upsells, and subscription offers designed around your margin structure.
Retention & lifecycle
Klaviyo flows, SMS, replenishment reminders, and loyalty programs that raise repeat purchase rate.
Creative production
Product photography direction, UGC sourcing, and high-volume ad creative built for testing.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Model the economics
Weeks 1–2Build the true contribution margin model. Everything else is optimized against this number.
Fix the store
Weeks 2–5Speed, product pages, cart, and checkout. The highest-leverage fixes happen before the ad spend increases.
Build retention
Weeks 3–8Flows, SMS and the post-purchase experience, so the money you spend winning a customer earns more than one order.
Scale acquisition
Month 2+Ramp paid channels against margin targets with creative volume behind them.
Expand
Month 4+New channels, new markets, marketplaces, and product line extension from a profitable base.
Real projects. Real numbers.
E-commerce engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Store Build
New store or a full Shopify rebuild.
Scoped to your brief
- Custom Shopify theme
- Product page optimization
- Checkout & cart optimization
- App integrations
- Analytics & tracking setup
- 60-day support
Growth
Full-funnel DTC growth management.
Scoped to your brief
- Paid acquisition (all channels)
- Email & SMS retention
- Ongoing CRO program
- 20 creative assets/month
- Feed & catalog management
- Contribution margin reporting
- Weekly growth calls
Scale
8-figure brands and multi-market expansion.
Scoped to your brief
- Multi-market & multi-currency
- Marketplace expansion (Amazon, TikTok Shop)
- Headless commerce architecture
- Dedicated squad
- Custom data warehouse
- Retail & wholesale channel support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
Sweet spot is $1M–$50M annual revenue. Below $1M we usually recommend a store build plus flows, not a full growth retainer. A retainer doesn't pay off for you yet, and we'll say so.
How this works for your industry
Often paired with
Ready to fix this properly?
Anyone can buy revenue. We grow DTC brands against contribution margin, with acquisition, conversion and retention working together toward real profit.
Our commitment: Free store audit including a full contribution margin model. Yours to keep, whether or not you hire us.