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Technical SEOReviewed September 5, 2026

What is DNS?

Domain Name System

DNS, the Domain Name System, is the internet's address book. It translates a domain name like example.com into the numeric IP address of the server where the website or email actually lives.

How it works

When you type a domain into a browser, your device asks a DNS resolver where that domain lives. The resolver checks the domain's records and returns the right server address, usually in a fraction of a second, and the browser connects to it.

Common record types

An A record points a domain to an IPv4 address, and an AAAA record to an IPv6 address. A CNAME points one name to another. MX records tell email where to go, and TXT records hold verification codes and email security settings.

Where DNS is managed

DNS records live with a DNS provider, which is often your domain registrar, your host or a service like Cloudflare. When you move hosts or set up email, you or your developer update these records.

Why DNS matters

If DNS is wrong, your website or email simply stops working, even if everything else is fine. Correct records also matter for email deliverability and for verifying tools like Google Search Console.

The email that stopped after a redesign

A firm moved its website to a new host and replaced its DNS records, but forgot the MX records for email. Messages started bouncing until the old email records were added back. A quick DNS checklist would have prevented it.

Common mistakes

  • Changing records without a backup

    Before editing DNS, copy the current records so you can restore anything that breaks.

  • Expecting instant changes

    Updates can take anywhere from minutes to a day or two to spread, depending on settings. Plan changes for quiet times.

  • Forgetting email security records

    SPF, DKIM and DMARC records help your emails reach inboxes. Missing ones can send messages to spam.

Where we work on this

Applied, not theoretical

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