Most local customers choose from the three businesses on the map
When someone searches for a dentist, a plumber or a restaurant nearby, Google shows a map with a few businesses and their reviews. We get you into that map, and make your profile the one people call.
- Google Business Profile built to rank and convert
- Location pages with real local proof
- Review systems that keep ratings fresh
Typical outcomes
- Consumers who use Google to read reviews (BrightLocal, 2025)
- 83%Consumers who use Google to read reviews (BrightLocal, 2025)
- Check at least two review sites before buying (BrightLocal)
- 74%Check at least two review sites before buying (BrightLocal)
- Expect owners to respond to reviews (BrightLocal)
- 89%Expect owners to respond to reviews (BrightLocal)
- Businesses shown in a typical local map pack
- 3Businesses shown in a typical local map pack
Averages across Digital Squad client accounts. Individual results vary. We show you a realistic range for your situation on the audit call.
Trusted by teams at
Why you're not showing up on the map
You may have a good website and still be missing from the map results nearby. Local rankings depend on a different set of signals.
Your Google profile is incomplete or wrong
Wrong primary category, missing services, old hours, a handful of photos and no posts. Google ranks complete, accurate, active profiles higher, and so do the people reading them.
Reviews are thin or stale
BrightLocal's 2025 Local Consumer Review Survey reports that 83% of consumers use Google to read reviews, and 74% check at least two review sites. A low count or no recent reviews loses the click to the business next door.
Your listings don't match
Different names, addresses or phone numbers across directories, old locations still listed and duplicate profiles confuse Google about which details to trust.
One page tries to rank everywhere
A single 'service areas' page listing twenty towns ranks for none of them. Each location and service area needs its own useful page with real local proof.
A local SEO program for the map and the page
We fix your profile and listings, build the local pages Google needs, and set up a review process that keeps working after we leave.
83%
Consumers who use Google to read reviews (BrightLocal, 2025)
74%
Check at least two review sites before buying (BrightLocal)
89%
Expect owners to respond to reviews (BrightLocal)
3
Businesses shown in a typical local map pack
Everything in the engagement.
No line items appearing on month-three invoices. This is the full scope, written down.
Google Business Profile optimization
Primary and secondary categories, services, products, attributes, hours, photos, posts and Q&A, set up to match how customers search.
Local landing pages
A page for each location or service area, with local details, staff, directions, reviews and projects completed nearby, not copies with the town name swapped.
Citation cleanup and building
Your name, address and phone made consistent across the directories and data aggregators that feed Google, Apple Maps and Bing.
Review generation and responses
A simple, policy-compliant way to ask every happy customer for a review, plus timely, human responses to every review, good or bad.
Local schema markup
LocalBusiness, service and review markup so search engines and AI tools read your locations and details correctly.
Multi-location management
Profiles, pages and reviews for every location, with roles and processes so local managers can help without breaking anything.
Local link building
Links and mentions from local news, chambers, sponsors and partners that show Google you're part of the community.
Map rank and call tracking
Grid rank tracking across your service area, plus call and direction tracking from your profile, so you see real results.
How this actually runs.
You always know what's happening this week, what's next, and who's doing it.
Local audit
Week 1Profile, listings, reviews, local pages and competitors checked across your service area, with a map-grid ranking baseline.
Fix the profile and listings
Weeks 2–4Categories, services, photos and details corrected, duplicates merged and citations cleaned up.
Build local pages
Month 2+Location and service-area pages written with real local proof, linked from your profile and site navigation.
Turn on reviews
Month 2+Review requests built into your workflow, with response templates and alerts so nothing goes unanswered.
Grow and defend
OngoingMonthly posts and photos, new local links, rank tracking and fixes when competitors or Google changes move you.
Real projects. Real numbers.
Local SEO engagements where we can show you exactly what moved and why.
Scoped from your actual brief.
No rate card, no guessing games. Fill in what you actually need and we'll come back with a real number scoped to it.
Single Location
One location or a small service area.
Scoped to your brief
- Google Business Profile optimization
- Citation cleanup
- Review generation system
- 2 local pages/month
- Map rank and call tracking
Growth
Businesses with several locations or a wide service area.
Scoped to your brief
- Everything in Single Location
- Up to 5 locations
- Location and service-area pages
- Local link building
- Review response management
- Local schema
- Monthly strategy call
Multi-Location
Franchises and brands with many locations.
Scoped to your brief
- Unlimited locations
- Store locator and location pages at scale
- Franchisee review programs
- Bulk profile management
- Custom reporting by region
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Local SEO questions, answered straight.
Including the ones where the honest answer is “you probably don't need us for that.”
Regular SEO helps your site rank in the standard results. Local SEO focuses on the map results and searches with local intent, using your Google Business Profile, reviews, listings and location pages. Most local businesses need both, but the map is usually where the calls come from.
How this works for your industry
Often paired with
Ready to fix this properly?
When someone searches for a dentist, a plumber or a restaurant nearby, Google shows a map with a few businesses and their reviews. We get you into that map, and make your profile the one people call.
Our commitment: If your profile, citations and review system aren't fully set up within 30 days, the next month is free.