How it works
You write the emails once and set the timing and triggers in your email platform. When a person enters the campaign, they get each message in order, without anyone on your team sending them by hand.
Common types
Welcome series introduce new subscribers to your business. Lead nurture sequences answer common questions before a sales call. Onboarding drips help new customers get started. Win-back emails reach people who have gone quiet.
What makes one work
Good drips feel like helpful follow-ups. Each email has one clear purpose, the timing matches how people buy, and anyone who replies, books or buys is moved out so they don't get the wrong message.
Why Drip Campaign matters
Most leads aren't ready to buy the first time they reach out. A drip campaign keeps you in touch with useful information until they are, without adding work for your team, so fewer good leads go cold.
From quote request to booked job
A remodeling company sent one email after a quote request and then waited. A five-email drip with project photos, financing details, a short FAQ and a reminder to book a visit turned more quote requests into scheduled consultations.
Common mistakes
Sending sales pitches every time
Emails that only push for a sale get ignored. Mix in answers, examples and useful tips.
Forgetting exit rules
People who already booked or bought shouldn't keep getting 'Ready to start?' emails. Remove them when they convert.
Never checking results
Look at opens, clicks and replies for each email. Rewrite or remove the weak ones.
Where we work on this