Asking for reviews
Ask every customer, at a happy moment, with a direct link to your review page. A short text or email right after the job or purchase works well. Don't offer rewards for reviews or only ask people you think are happy, since platforms ban both.
Responding
Thank people for positive reviews, ideally mentioning something specific. For negative reviews, apologize where it fits, explain briefly and offer to make it right. Future customers read your replies as much as the reviews.
Using what you learn
Reviews show what customers love and what keeps going wrong. Share praise with your team and fix repeated complaints at the source.
Why Review Management matters
Reviews affect both trust and local search rankings. A steady flow of recent, genuine reviews helps you show up in the map results and turns more searchers into customers.
A text after every job
A garage door company rarely got reviews because it never asked. It started texting a review link after each completed job. Within a few months it had far more recent reviews than nearby competitors and was getting more calls from its Google profile.
Common mistakes
Review gating
Only sending happy customers to review sites breaks Google's rules. Ask everyone the same way.
Copy-paste replies
Identical replies on every review feel robotic. Personalize them, even briefly.
Letting reviews pile up unanswered
Old unanswered complaints suggest nobody is listening. Set a weekly habit to respond.
Where we work on this