Why it works
These platforms show videos to people based on what they watch, not only who they follow. A small brand with no following can reach a large audience if the video holds attention.
The first seconds decide
People scroll fast. Start with the most interesting moment, a clear question or a visual surprise. Add captions, since many people watch with the sound off.
What to post
Behind-the-scenes clips, quick tips, before-and-after results, answers to common customer questions and customer stories work well. Real people and simple phone footage often beat polished ads.
Why Short-Form Video matters
Short-form video is where a lot of attention is today, especially for younger audiences. It builds awareness cheaply and gives you creative you can reuse in paid ads.
Answering questions on camera
A roofing company started posting short clips answering one common customer question each week, filmed on a phone on the job. Some clips reached far more local viewers than its usual posts, and new callers mentioned seeing the videos.
Common mistakes
Slow openings
Logos and long intros lose viewers in the first seconds. Open with the hook.
Posting TV ads as-is
Wide, polished ads often feel out of place in vertical feeds. Film or edit for the format.
Giving up too soon
Results vary a lot from video to video. Post consistently and learn from what holds attention.
Where we work on this