What it covers
Crawlability and indexing, site speed and Core Web Vitals, mobile usability, site structure and internal links, redirects and broken links, canonical tags, XML sitemaps, robots.txt and structured data.
Why it comes first
Great content can't rank if search engines can't find, load or understand it. Technical problems quietly cap how well every page on the site can perform.
How to find problems
Google Search Console shows indexing issues, Core Web Vitals and crawl errors. A site crawler finds broken links, redirect chains, duplicate pages and missing tags. Fixing the issues that affect your most important pages comes first.
Why Technical SEO matters
Technical issues often affect many pages at once. Fixing one template or setting can lift a whole section of the site, which makes technical SEO some of the highest-leverage work in SEO.
The redirect that cost traffic
After a redesign, a site changed its URLs without redirecting the old ones. Search engines and visitors hit broken pages, and organic traffic dropped. Mapping old URLs to new ones and adding 301 redirects restored most of it over the following weeks.
Common mistakes
Blocking pages by accident
A stray noindex tag or robots.txt rule can remove important pages from search results. Check them after every launch.
Slow, heavy pages
Large images, unused scripts and slow servers hurt Core Web Vitals and the experience of every visitor.
Duplicate content without canonicals
Multiple URLs showing the same content split signals. Canonical tags tell search engines which version to rank.
Auditing without fixing
A long audit report changes nothing on its own. Prioritize fixes by impact and actually ship them.
Where we work on this