Skip to content
FundamentalsReviewed September 5, 2026

What is WCAG?

Web Content Accessibility Guidelines

WCAG, the Web Content Accessibility Guidelines, is the international standard for making websites and apps usable by people with disabilities, including people who are blind, deaf, have limited movement or have cognitive differences.

Who makes it

WCAG is published by the World Wide Web Consortium (W3C). Version 2.2 is the latest, released in 2023. Each version builds on the last, so meeting 2.2 also covers most of 2.1 and 2.0.

The four principles

Content must be perceivable, operable, understandable and robust. In practice that means things like text alternatives for images, keyboard navigation, clear labels on forms, enough color contrast and captions on video.

A, AA and AAA

Each guideline has a conformance level. Level A covers the basics, AA is the common target for businesses and governments, and AAA is the strictest. Most organizations aim for WCAG 2.1 or 2.2 at level AA.

Why WCAG matters

Accessible sites work for more people, including older visitors and anyone on a small screen. Accessibility is also a legal risk: many businesses have faced lawsuits over inaccessible websites, and WCAG AA is the usual benchmark in those cases.

A form no one could finish by keyboard

A healthcare clinic's appointment form couldn't be completed without a mouse, and its fields had no labels for screen readers. Fixing keyboard focus, adding labels and improving contrast made the form usable for everyone and reduced the clinic's legal risk.

Common mistakes

  • Relying only on an overlay widget

    Plug-in accessibility overlays don't fix underlying problems in the code. Real fixes happen in the site itself.

  • Testing with a scanner alone

    Automated tools catch only some issues. Add manual checks, like using the site with just a keyboard and a screen reader.

  • Treating it as a one-time project

    New pages and content can break accessibility. Build checks into your normal publishing process.

Where we work on this

Applied, not theoretical

We'll run these numbers on your account.

A free 30-minute teardown where we calculate this and the rest of your funnel math live. You keep the model whether or not we work together.