Google Ads for contractors that fill the schedule with the right jobs
Paid search works best for the residential side of construction: remodels, additions and custom homes. We aim campaigns at the project sizes you want and keep small handyman requests out of your pipeline.
What's different here
Contractors usually win commercial work through relationships, bid lists and reputation, so paid search plays a smaller role there. Residential is different. Homeowners planning a kitchen remodel, an addition or a custom home search for it, compare a few firms and call. The challenge is fit. Broad keywords pull in tiny repair jobs, price shoppers and people looking for DIY help. So contractor PPC starts with project-level keywords, like 'home addition contractor' or 'whole house remodel', plus a long negative list. Ads and landing pages should show real project photos, typical budget ranges and service areas, which quietly filters out bad-fit leads. Lead forms can ask about project type, timeline and budget before the call. Many contractors also run search and social ads for skilled trades, because crews are often the real limit on growth. Every lead is tracked through to estimates sent and contracts signed, so spend follows the jobs that actually pay.
Trusted by teams at
What paid ads looks like for construction companies.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in construction companies.
Project-level keywords
Remodels, additions and custom builds get the budget. Handyman, repair and DIY searches get blocked.
Landing pages that pre-qualify
Real project photos, budget ranges and service areas so the right homeowners call and the wrong ones don't.
Smarter lead forms
Short questions on project type, timeline and budget so your estimators spend time on real opportunities.
Recruiting campaigns
Search and social ads for carpenters, electricians and site supervisors when crews are the bottleneck.
What holds construction companies back
A slower, more selective market
Census Bureau data puts total US construction spending at about $2.16 trillion in 2025, down about 1.4% from 2024, with private nonresidential spending down about 3.1%. Fewer projects means more firms chasing each one.
Relationships alone don't scale
Most construction work still comes from repeat clients and referrals. But developers, facility managers and architects now check a contractor online before they add them to a bid list. A thin website can quietly cost you invitations.
Three very different buyers
Commercial owners, public agencies and homeowners all hire contractors, but they search, compare and decide in different ways. One generic 'we build quality projects' site speaks to none of them.
Crews limit growth
In AGC's 2025 workforce survey, 45% of responding firms said worker shortages caused project delays. Marketing has to recruit skilled trades too, or new work just creates new bottlenecks.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for construction companies is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Construction Companies results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Construction Companies questions, answered straight.
Maybe not all year. Referrals are often your best leads. Ads help fill gaps in the schedule, enter a new area or win more of a project type you want. We can run them only when you need them.
Other services for construction companies
Let's talk about your growth constraint.
Paid search works best for the residential side of construction: remodels, additions and custom homes. We aim campaigns at the project sizes you want and keep small handyman requests out of your pipeline.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.