Your nonprofit may be leaving $120,000 a year in free ads unspent
Google Ad Grants gives eligible nonprofits up to $10,000 a month in search ads. Most accounts spend a fraction of it. We build and manage the grant so it's used, compliant and tied to real results.
What's different here
Ad Grants is real advertising money, but it comes with rules a normal Google Ads account doesn't have. Accounts need to keep an account-wide click-through rate of at least 5%, use meaningful conversion tracking and avoid broad single-word keywords. Bids are capped at $2 unless you use a smart bidding strategy like Maximize Conversions. Grant ads also show below paid ads, so they win on relevance, not price. The accounts that spend the full grant are built around specific programs, volunteer roles and how-to-help searches, with landing pages that convert and tracking that counts donations and sign-ups. Many nonprofits also pair the grant with a small paid budget for competitive donation terms.
Trusted by teams at
What paid ads looks like for nonprofits.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in nonprofits.
Campaigns built around your mission
Separate campaigns for programs, services, volunteering, events and giving, with tight keyword themes so ads stay relevant and the click-through rate stays above 5%.
Smart bidding to use the full grant
Maximize Conversions lifts the $2 bid cap, so ads can compete for valuable searches. It only works with good conversion tracking, which we set up first.
Conversions that mean something
Donations, volunteer sign-ups, event registrations and newsletter sign-ups tracked as real conversions. That keeps the account compliant and shows the board what the grant delivers.
Monthly compliance checks
We review click-through rate, keyword quality, disapproved ads and landing pages every month, so the account doesn't get suspended without warning.
What holds nonprofits back
Growth is coming from big donors
Giving USA's 2025 report puts total US giving at about $592.5 billion for 2024, with individuals giving about two-thirds of it. But analysts note the totals are lifted by major donors, while fundraising platforms report fewer small and mid-sized donors. Building a broad donor base takes deliberate work.
Free ad money that goes unspent
Google's Ad Grants program gives eligible nonprofits up to $10,000 a month in search ads. Many accounts spend a fraction of it, or get suspended for falling under the 5% click-through rate rule, because nobody manages them closely.
First gifts that never repeat
Acquiring a new donor costs far more than keeping one. Yet many nonprofits send a receipt, then nothing useful until the next appeal. Without a real welcome and stewardship plan, most first-time donors don't give again.
A donation page that leaks
Slow pages, long forms, surprise redirects to a third-party site and no option to give monthly all lose gifts at the last step. Small fixes to the donation flow often raise more than a new campaign.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for nonprofits is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Nonprofits results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Nonprofits questions, answered straight.
Because unmanaged grants usually go unspent or get suspended. The rules are strict and the ads compete on relevance. Good management turns a dormant grant into steady donations, volunteers and awareness every month, often worth far more than the management cost.
Let's talk about your growth constraint.
Google Ad Grants gives eligible nonprofits up to $10,000 a month in search ads. Most accounts spend a fraction of it. We build and manage the grant so it's used, compliant and tied to real results.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.