Google Ads for roofers that pay for inspections, not clicks
Roofing clicks are some of the most expensive in home services. We build campaigns that go after homeowners ready to book, filter out the rest and measure success by signed jobs.
What's different here
Roofing searches are high value and highly competitive. A single replacement can be worth thousands, so many roofers bid on the same few terms and clicks get expensive fast. Good roofing PPC starts with intent. 'Roof replacement near me' and 'roof leak repair' are worth paying for. 'Roofing jobs' and 'how to fix a roof' usually aren't, so they go on the negative list. Google's Local Services Ads, the 'Google Guaranteed' listings at the top of results, charge per lead and often work well next to regular search ads. Storms change everything overnight. Campaigns should have hail and wind damage ad groups ready to switch on by area when weather hits. Landing pages need to match the search, show licenses, insurance and real local projects, and make it easy to book an inspection. Then calls and forms are tracked through to booked inspections and signed jobs, so budget follows profit.
Trusted by teams at
What paid ads looks like for roofing companies.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in roofing contractors.
Intent-first keyword lists
Replacement, repair and storm damage searches get the budget. Job seekers, DIY and material searches get blocked.
Local Services Ads alongside search
Google Guaranteed listings set up and managed with search ads, with disputes filed on invalid leads.
Storm-ready campaigns
Hail and wind damage ad groups built in advance and switched on by ZIP code when severe weather hits.
Tracking to signed jobs
Call tracking and CRM data tie each campaign to inspections booked and jobs sold, not just form fills.
What holds roofing companies back
Shared leads train homeowners to shop on price
Lead marketplaces sell the same request to several roofers at once. The homeowner gets four calls in ten minutes and picks the cheapest quote. You pay for the lead whether you win it or not.
Storms bring work and a trust problem
After hail or wind, out-of-town crews flood the area with flyers and door hangers. Homeowners have heard the warnings about storm chasers. A local roofer with no visible track record online looks just like them.
Three businesses under one roof
Retail replacement, insurance restoration and commercial work have different buyers. A homeowner paying cash, a homeowner working a claim and a property manager collecting bids all need different pages, proof and follow-up.
A $15,000 decision made on a phone
Roof replacement is one of the bigger checks a homeowner writes. They read reviews, look at photos of past jobs and check your address before they call. Thin sites and a handful of reviews lose that comparison.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for roofing contractors is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Roofing Contractors results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Roofing Contractors questions, answered straight.
Most bad roofing campaigns use broad keywords, no negatives and a homepage as the landing page. Tight keyword lists, dedicated pages and lead tracking fix most of that. If the numbers still don't work in your market, we'll tell you.
Other services for roofing companies
Let's talk about your growth constraint.
Roofing clicks are some of the most expensive in home services. We build campaigns that go after homeowners ready to book, filter out the rest and measure success by signed jobs.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.