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TikTok ads run on creative, so we make a lot of it

On TikTok, the ad that wins this week is usually tired by next month. We run TikTok ads for Shopify and DTC brands with a steady supply of new creative and tracking that shows which videos actually sell.

What's different here

TikTok's algorithm does most of the targeting for you. Broad audiences often beat narrow ones, because the platform finds buyers based on who watches and engages. That shifts the work to creative. Ads that look like native TikTok videos, with a strong hook in the first seconds, usually beat polished brand spots. They also wear out fast. So the job is a system: a steady pipeline of new hooks, creators and formats, tested in small budgets and scaled when they work. Spark Ads let you put paid spend behind posts from creators and your own account, which keeps the social proof attached. We connect the TikTok Pixel and Events API to your Shopify store, so reporting is based on real orders. Then we compare TikTok's numbers with your store data, because every platform tends to credit itself.

-52%Cost per acquisition — shopify brands averageFrom Digital Squad client accounts. Orientation, not a guarantee. Your starting point changes the range.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
Vertical-specific tactics

What paid ads looks like for Shopify brands.

These are the plays that wouldn't appear on a generic paid ads page. They only make sense in shopify brands.

01

Creative volume and testing

New hooks, creators and formats every week, tested on small budgets so winners get scaled and tired ads get replaced fast.

02

Creator-led Spark Ads

Paid spend behind creator and brand posts, keeping the likes and comments that make an ad feel trustworthy.

03

Shopify tracking that holds up

TikTok Pixel and Events API connected to your store, with results checked against Shopify orders, not just TikTok's dashboard.

04

TikTok in the full mix

Budgets planned alongside Meta, Google and email, so TikTok is judged on new customers and blended return, not views.

The constraints

What holds Shopify brands back

01

Apps slow the store down

Every review widget, upsell popup and tracking pixel adds scripts. After a few years, many stores load slowly on phones, and slow product pages cost sales.

02

Shopify's URL rules create duplicates

Products can be reached through collection paths as well as their main URL, and tag filters create thin pages. Without care, Google crawls many versions of the same page.

03

Themes look alike

Popular themes are fast to launch, but many stores end up looking and reading the same. Product pages often lack the detail, photos and answers buyers need to choose.

04

Growth depends on paid traffic

Many Shopify brands rely on Meta and Google ads for most new sales. When ad costs rise, margins shrink, unless organic search and email carry part of the load.

Scope & process

Same rigor, applied here.

The full paid ads scope and process are identical whoever the client is. What changes for shopify brands is the tactics above, not the delivery model.

What's included

Free account auditServer-side conversion trackingCampaign restructureCreative productionLanding page optimizationAudience & feed strategyStructured testing programProfit-based reporting

How it runs

  1. 01Audit & diagnose — Week 1
  2. 02Fix measurement — Weeks 1–2
  3. 03Rebuild & launch — Weeks 2–4
  4. 04Test & iterate — Ongoing
  5. 05Scale profitably — Month 2+
See the full paid ads scope, process, and pricing
Proof

Shopify Brands results, in detail.

Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.

Investment

Scoped like the core service, no surcharge.

Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.

Single Channel

One platform, managed properly.

Scoped to your brief

  • 1 platform (Google or Meta)
  • Server-side tracking setup
  • 8 creative assets/month
  • Bi-weekly optimization
  • Up to $40k/mo ad spend
Request a quote
Most popular

Multi-Channel

Brands running paid across search and social.

Scoped to your brief

  • Up to 4 platforms
  • Full server-side + CAPI setup
  • 20 creative assets/month
  • Landing page builds & testing
  • Weekly optimization calls
  • Dedicated media buyer
  • Up to $200k/mo ad spend
Request a quote

Performance

High-spend accounts wanting aligned incentives.

Scoped to your brief

  • Unlimited platforms & markets
  • Percentage-of-spend model
  • Dedicated buying squad
  • Incrementality testing
  • 40+ creative assets/month
  • Custom attribution modeling
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Shopify Brands questions, answered straight.

Often, yes. TikTok's audience is much broader than it was a few years ago, and many categories sell well to buyers past their twenties. We start with a controlled test budget and a clear success measure, then scale only if the numbers hold up in your store data.

Paid Ads × Shopify Brands

Let's talk about your growth constraint.

On TikTok, the ad that wins this week is usually tired by next month. We run TikTok ads for Shopify and DTC brands with a steady supply of new creative and tracking that shows which videos actually sell.

Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.