Families search for home care on their phone, late at night
The decision usually starts after a fall, a hospital stay or a hard conversation. We help your agency show up with clear answers when families search.
What's different here
Home care searches are local and emotional. An adult child searches 'home care near me', 'dementia care at home' or 'how much does 24-hour home care cost', often for a parent in another city. They compare a few agencies on the map, read reviews and call the one that seems clear and trustworthy. Home care SEO works when it answers those questions directly: a page for each type of care, honest information about cost factors, pages for each town you serve and a complete Google Business Profile. The same site should also rank for caregiver job searches, since hiring is often the real limit on growth.
Trusted by teams at
What seo looks like for home care agencies.
These are the plays that wouldn't appear on a generic seo page. They only make sense in home health & home care.
A page for each type of care
Personal care, companion care, dementia care, respite care, post-hospital care and 24-hour care, each explaining what's included, who it's for and what affects the cost.
Town pages for your service area
Pages for each town or county you serve, with local details like nearby hospitals and how quickly you can start care. Families searching for a parent far away need to know you cover that area.
Map pack and reviews, done safely
A complete Google Business Profile and a review process that asks families for feedback without sharing health details. Reviews matter a lot when families are choosing who to trust.
Caregiver job pages that rank
Job pages for caregivers, home health aides and CNAs, marked up so they can appear in Google's job results. More applicants means more clients you can actually serve.
What holds home care agencies back
Two very different businesses
Medicare-certified home health runs on physician orders and referrals from hospitals and discharge planners. Private-duty and non-medical home care sells directly to families, usually an adult child searching on a phone. Each needs its own pages, message and follow-up.
Hiring caregivers is a marketing problem
Many agencies turn away clients because they can't staff shifts. Caregiver recruiting needs the same attention as client marketing: job pages that rank, ads aimed at the right candidates and a fast application path.
A crowded, local market
MedPAC data shows 12,234 Medicare-certified home health agencies in 2024. Growth was concentrated in California, while the count fell in the rest of the country. Families searching 'home care near me' see a long list of agencies that look alike.
HIPAA limits what you can say
Patient stories, photos and reviews need care. Using a client's health information in marketing generally requires their written authorization under HIPAA, and tracking pixels on patient pages can expose protected data. Marketing has to be built with that in mind.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for home health & home care is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
Home Health & Home Care results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Home Health & Home Care questions, answered straight.
Referred families still look you up before they call, and many families never get a referral at all. SEO makes sure both find a clear, trustworthy agency. It also feeds recruiting, which is usually the real limit on how many clients you can take.
Let's talk about your growth constraint.
The decision usually starts after a fall, a hospital stay or a hard conversation. We help your agency show up with clear answers when families search.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.