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DigitalSquad
Creative

Waqas Afzal

Video Editor

Waqas Afzal is a video editor at Digital Squad.

He edits video and short-form ad creative for client campaigns.

Expertise

  • Video editing
  • Short-form ad creative
  • Social video

Credentials

  • Video Editor, Digital Squad

Written by Waqas

4 published reference pieces.

Creative8 min

Creative volume is the new targeting

Meta and TikTok's algorithms now find your audience from the creative itself. If you ship four ads a month, you're structurally guaranteed to decline.

Creative8 min

Running a creator program without it running you

Creator content is the cheapest route to ad creative volume and the fastest way to acquire a legal problem. The difference is entirely in the contracting.

Creative9 min

The brief that produces testable creative

Most creative briefs ask for one great ad. What a paid account needs is a set of assets that differ along one axis at a time. That's a different document entirely.

Creative8 min

The production-budget-percentage question is the wrong one

Every agency blog hedges between 70/30 and 20/80 and lands on 'it depends.' The right number isn't a percentage of media spend at all. It depends on how fast your creative fatigues.

The rest of the squad

Everyone
Usman ZiaWeb Developer
Zorraiz AftabCEO
Usman ZiaWeb Developer
Work with this team

The person who pitches you runs your account.

No bait and switch. You'll meet your whole squad by name in week one, and they'll be in a shared Slack channel with you.

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