How internal links help
They help visitors find related information and help search engines discover pages, understand how topics connect and see which pages matter most. Pages with no internal links pointing to them are harder to find and rank.
Where to add them
Link from blog posts to the matching service pages, from service pages to case studies and FAQs, and between closely related guides. Navigation menus and breadcrumbs count too, but links inside the main text often carry more context.
Use clear anchor text
The clickable words should describe the page you are linking to. "Our roof repair service" tells people and search engines far more than "click here".
Why Internal Linking matters
Internal linking is one of the few SEO levers you fully control. It spreads authority from strong pages to newer ones and makes sure important pages don't get buried.
Connecting the blog to the money pages
A plumbing company had dozens of helpful blog posts, but none linked to its service pages. Adding a relevant link from each post to the matching service helped those service pages get found and rank for more searches.
Common mistakes
Orphan pages
Pages with no internal links pointing to them are easy to miss. Make sure every important page is linked from somewhere relevant.
Vague anchors
"Read more" and "click here" waste a chance to describe the target page. Use descriptive words.
Linking everything to everything
Too many links on one page dilute their value and distract readers. Link where it helps the reader.