One brand, two languages, two sets of economics
Many Miami businesses sell to both the U.S. and Latin America. Those markets pay differently, cost different amounts to reach and convert in different ways.
Benchmarks in this market
- Avg. revenue growth
- +214%Avg. revenue growth
- Contribution margin lift
- +68%Contribution margin lift
- Avg. store conversion rate
- 3.6%Avg. store conversion rate
- Best-case CPA reduction
- -52%Best-case CPA reduction
Illustrative ranges for engagements of this type, not verified Miami-specific client data. Orientation, not a guarantee. Your starting point changes the range.
How we work here: Remotely from our San Francisco office, with ET coverage for calls and travel for kickoffs. We don't claim a Miami office we don't have.
Clients across every market
What's actually different about South Florida
Miami is a gateway, not a self-contained market. Many businesses here sell to customers across Latin America as well as at home, so running campaigns in two languages is normal.
The mistake we fix most often is treating Spanish-language marketing as a translation job. Payment methods, buying cycles, what builds trust and what ads cost are all different.
So each market should be planned as its own business, with its own numbers.
Translating is not localizing
Spanish campaigns made by translating English ads usually underperform. Slang, tone and cultural references differ from country to country. One 'Spanish' campaign aimed at Mexico, Colombia and Argentina serves none of them well.
How people pay changes the funnel
Paying in installments is normal across much of Latin America and rare in the U.S. A checkout that doesn't offer it loses sales, and a U.S.-focused funnel would never flag it as a problem.
Ad costs vary wildly
Reaching a buyer in Bogotá can cost a small fraction of reaching one in Miami. That makes a blended report misleading. The cheap market makes the average look good while the expensive one quietly loses money.
Trust looks different in each market
U.S. buyers look for reviews and a clear returns policy. In several Latin American markets, buyers want local phone support, local payment options and signs you have a presence in their country. One page won't reassure both.
What usually moves first in Miami.
Based on what tends to be the binding constraint for companies in this market. Your audit may point somewhere else. We go where the numbers say.
Industry playbooks relevant in Miami
Specific playbooks for Miami businesses
- Paid Ads for E-commerce & DTC
- Email Marketing for E-commerce & DTC
- CRO for E-commerce & DTC
- Paid Ads for Fintech & Financial Services
- CRO for Fintech & Financial Services
- Email Marketing for Real Estate & PropTech
- CRO for Real Estate & PropTech
- Paid Ads for Real Estate & PropTech
- E-commerce for E-commerce & DTC
The part clients actually remember.
Not the reports. The uncomfortable conversation that changed the trajectory.
Our counter reps were our entire growth engine for thirty years. Nobody had ever built a version of that relationship that worked online, and it turns out purchasing managers wanted exactly that. They just couldn't find us first.
We'd been an insurance agency for thirty years and had never once modeled what a retained policyholder was actually worth compared to a new one. That conversation changed where every marketing dollar goes now.
Every agency before this one pitched us a better template. Digital Squad started by telling us our own locations were our biggest competitor in search, which was not what we expected to hear about our own website.
Miami questions, answered straight.
Yes, with native-speaker copywriters for each country, not one generic Spanish. We also track each market's numbers separately. A blended U.S. and Latin America report hides which one is profitable, and that's usually the most important thing to know.
Let's look at your numbers.
A free 30-minute teardown of your funnel, ads, and site, run against what actually works in South Florida. You keep the findings either way.