Do you work on Shopify only?

Primarily Shopify and Shopify Plus — we're a Plus partner. We also work with BigCommerce and headless setups on commercetools or Medusa. We don't work in Magento.

Can you help with Amazon or TikTok Shop?

Yes, as a distinct workstream with its own specialist. Marketplace growth is a different discipline from DTC and we won't treat it as an afterthought.

E-commerce & DTC

Growth that shows up in the bank account

Anyone can buy revenue. We grow DTC brands against real contribution margin — acquisition, conversion, and retention working as one system.

Get my free audit See e-commerce brands we've grown

E-commerce & DTC benchmarks

Avg. revenue growth: +214%Avg. revenue growth
Contribution margin lift: +68%Contribution margin lift
Avg. store conversion rate: 3.6%Avg. store conversion rate
Repeat purchase rate: +41%Repeat purchase rate

Drawn from Digital Squad engagements with e-commerce brands. Your realistic range comes out of the audit.

E-commerce & DTC clients

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel

What we see

What holds e-commerce brands back

The same four constraints show up in nearly every e-commerce & dtc engagement we start.

Rising CAC is eating your margin

Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.

You're optimizing platform ROAS

A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.

One-and-done customers

If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.

Your store converts below benchmark

The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.

Our playbook

What we do differently for e-commerce brands

Contribution margin model first

Before we touch a campaign we model true per-order profit across every SKU and channel. It routinely changes which products should get budget.

Feed and catalog discipline

Clean, enriched product feeds are usually the fastest available win in Google Shopping and Advantage+ catalog campaigns.

Creative volume as the lever

40+ assets a month with systematic hook testing, because creative is now the primary targeting mechanism on paid social.

Retention before scale

Flows, SMS, and replenishment built before we ramp spend — so every acquired customer is worth more than one order.

Where we start

Services that move the needle for e-commerce brands.

We'll recommend the smallest set that unblocks your actual constraint — not the biggest bundle.

E-commerce

Shopify builds, retention systems, and paid acquisition tuned to contribution margin — not vanity ROAS.

Learn more

Paid Ads

Google, Meta, LinkedIn, and TikTok campaigns structured for profit — with tracking you can actually trust.

Learn more

Video Editing

Scroll-stopping short-form, YouTube, and ad creative — edited for retention, shipped at volume.

Learn more

CRO

Systematic testing that lifts revenue from the traffic you're already paying for.

Learn more

Proof

E-commerce & DTC results, in detail.

Full case studies with the numbers, the mistakes, and what we'd do differently.

+247%

Revenue growth in 14 months

E-commerce / Outdoor Gear

Rebuilt a $4M store into a $14M profit engine

A legacy Shopify theme converting at 1.1% was capping growth. We rebuilt the store, fixed the economics, and tripled repeat purchase rate.

Northwind Supply14 months

+38%

Conversion rate

E-commerce / Home & Furniture

Two years of winning tests and flat revenue

Their experimentation programme reported a 71% win rate. Revenue had not moved. Almost every winner had been called on a sample too small to mean anything.

Bramwell Home10 months

-38%

Cost per acquisition

DTC / Consumer Electronics

Rebuilding the creative pipeline, not the media plan

Paid social had stalled at a CPA the business couldn't fund. The account structure was sound and the targeting was fine — the studio was shipping four assets a month against a fatigue rate that needed twenty.

Verrin Audio6 months

-49%

Cost per acquisition

DTC / Outdoor Equipment

Shipped 38 videos a month after two years of shipping four

Kalder's creative was beautiful and their account was in decline. The problem was throughput, and the fix was uncomfortable for the brand team.

Kalder10 months

+126%

Subscriber lifetime value

E-commerce / Subscription Consumables

Fixing the metric that hid a failing subscription

Acquisition looked healthy and revenue was flat. The subscription was leaking at cycle two, and the dashboard reported it as a strong month every time.

Thornbury Supply8 months

+212%

Email revenue

DTC / Home Fragrance

Stopped discounting and email revenue went up 3x

Their list had been trained to wait for the next 20% code. Removing the discount was the hardest recommendation and the one that worked.

Wren & Marlow12 months

Questions

E-commerce & DTC questions, answered straight.

Our sweet spot is $1M–$50M annual revenue. Below $1M we normally recommend a store build plus core email flows rather than a full growth retainer — the retainer economics don't favor you yet.

How each service works for e-commerce brands

Paid Ads for E-commerce & DTCA 3x ROAS on a 30% margin product loses money on every order. We run e-commerce paid media against contribution margin — the only number that tells you whether scaling is a good idea.

-52% cost per acquisition

Email Marketing for E-commerce & DTCRising CPMs only matter if a customer buys once. Email and SMS turn a single purchase into a lifetime — which is what lets you outbid competitors for the first one.

38% of revenue from email

CRO for E-commerce & DTCGood ones run 3–4%. Closing that gap is worth more than any targeting change you'll ever make — and unlike ad spend, you only pay for it once.

3.6% avg. store conversion rate

Video Editing for E-commerce & DTCMeta and TikTok's algorithms find your buyers from the creative itself. Shipping four ads a month means you'll never produce the outlier that carries the account.

3.1x creative-driven roas lift

Web Development for E-commerce & DTCEvery extra second of load time cuts conversions by roughly 7%. Most stores we audit take over six seconds on mobile — that's a permanent tax on every campaign you run.

0.6s largest contentful paint

SEO for E-commerce & DTCColour, size and sort permutations generate near-infinite URLs. On most stores that consumes the majority of Google's attention before it reaches a single new product.