The cheapest tenant is the one you already have
Almost every real estate business we audit spends its entire budget on acquisition while treating renewals and repeat instructions as administration.
Real Estate & PropTech benchmarks
- Lease renewal rate
- +31%Lease renewal rate
- Cost per filled unit
- -44%Cost per filled unit
- Average vacancy days
- -29%Average vacancy days
- Resident review rating
- 4.7★Resident review rating
Drawn from Digital Squad engagements with brokerages, property managers and proptech platforms. Your realistic range comes out of the audit.
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What holds brokerages, property managers and proptech platforms back
The same four constraints show up in nearly every real estate & proptech engagement we start.
Portals own your demand
A large share of inquiry arrives through listing portals that charge for access to customers who are, in effect, theirs. Every year that dependency deepens, the negotiating position weakens, and the cost per lead rises regardless of what you do.
Vacancy cost is invisible
The cost of an empty unit (vacant days, turnover, re-leasing fees and the discount to fill it fast) sits in operations, while the marketing budget sits in acquisition. The two numbers rarely appear on the same page, so retention never wins the argument.
Local search across many locations
Multi-office brokerages and multi-site managers compete in dozens of local results simultaneously. Most run one generic site and a set of near-identical location pages that rank for nothing, which is a structural problem, not a content problem.
The transaction cycle outlasts the attribution window
Someone browsing today may transact in eighteen months. Any measurement built on a ninety-day window will conclude that brand and content do nothing, and the budget will move accordingly.
What we do differently for brokerages, property managers and proptech platforms
Model retention against replacement first
Before touching acquisition we price what it costs to lose a tenant, a landlord or a vendor instruction against what it costs to keep one. That single comparison usually reallocates budget more than any campaign change.
Build the direct channel deliberately
Portals will remain part of the mix, but every point of inquiry share you move to your own channels compounds. We build that owned demand (local search, database reactivation and referrals) as a deliberate program with a target share, not as a hope.
Location pages that answer local questions
Schools, commute, parking, pet policy, deposit norms, what a given budget actually gets you in that postcode. Pages built from the questions people ask rank; pages built from a template with the area name swapped do not.
Measure on pipeline created, not inquiries
With a long transaction cycle, inquiry volume is a vanity number and revenue lags too far to steer by. We report on qualified pipeline created in the period and treat closed revenue as a trailing confirmation.
Services that move the needle for brokerages, property managers and proptech platforms.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Real Estate & PropTech results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Real Estate & PropTech questions, answered straight.
Partly, and slowly. Portals hold real demand, and leaving them suddenly costs volume you can't replace in a quarter. What works is treating your owned inquiry share as a metric with a target. You build local search, database reactivation and referrals until the portal is one channel among several, not the whole business. Anyone promising to replace portal volume inside a year is selling you something.
How each service works for brokerages, property managers and proptech platforms
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how brokerages, property managers and proptech platforms actually grow. You keep the findings whether or not we work together.