The best content you have is in a compliance folder
Completion rates, employment figures and salary outcomes decide enrollment. Most providers collect all of it and publish none of it.
What's different here
Education providers have an unusual content advantage they almost never use: they're already required to collect the exact data prospective students are trying to find. Completion rates, progression, employment within six months, median salary by program. It exists in institutional research because a regulator asked for it, and it sits in a folder while the website runs copy about community and opportunity. Publishing it's the cheapest high-converting content in the category, because the production cost is zero.
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What content looks like for education providers.
These are the plays that wouldn't appear on a generic content page. They only make sense in education & edtech.
Publish the outcomes per program
Not an institutional average. Program-level figures, because that's the decision the applicant is making. Program pages carrying real outcomes convert several times better than those without.
Answer the questions asked at 11pm
Can I work while studying, what happens if I fail a module, is this recognized by employers. These are searched heavily and answered almost nowhere, because they're uncomfortable, not difficult.
Graduate stories with specifics
Named graduates, actual roles, real timelines. Generic testimonial copy is discounted instantly by an audience making a multi-year financial decision.
Content that survives the off-season
Career-path and industry content ranks year-round and makes the enrollment window cheaper. It's the investment that compounds across cycles instead of serving one.
What holds education providers back
The buying window is fixed and narrow
Application deadlines are set externally. A campaign that hasn't stabilized by the time the window opens has effectively failed for a year, which makes the usual 'launch and optimize' rhythm unworkable.
The decision maker isn't the user
Parents fund, students attend, and for corporate training an L&D lead buys for people who didn't ask. Content aimed at one of three loses the other two.
Outcomes data is the buying criterion
Completion rates, employment outcomes and salary uplift decide enrollment far more than campus photography. Most providers hold that data and don't publish it.
Student data carries real restrictions
Education records are regulated, and tracking that ties a prospective student to a specific program page is more sensitive than most marketers assume.
Same rigor, applied here.
The full content scope and process are identical whoever the client is. What changes for education & edtech is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & strategy — Weeks 1–3
- 02Build the calendar — Week 3
- 03Produce — Ongoing
- 04Distribute — Ongoing
- 05Measure & refresh — Quarterly
Education & EdTech results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Editorial
Consistent, high-quality publishing.
Scoped to your brief
- Content strategy & calendar
- 6 long-form pieces/month
- SEO optimization
- Basic content design
- Monthly performance report
Authority
Owning your category's search results.
Scoped to your brief
- Everything in Editorial
- 14 pieces/month incl. bottom-funnel
- Original research (1 study/quarter)
- Custom diagrams & illustration
- Distribution across all channels
- Content refresh program
- Dedicated content strategist
Publisher
Content-led growth at real scale.
Scoped to your brief
- 30+ pieces/month
- Multi-format (video, podcast, interactive)
- Dedicated editorial team
- Multi-language content
- Programmatic content systems
- Full-time managing editor
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Education & EdTech questions, answered straight.
Usually yes, with context. Applicants assume the worst when nobody publishes anything, and a mid-range figure honestly presented beats silence. Where a program underperforms, publishing the weaker number alongside what you're doing about it is more credible than omitting it, and the omission is noticed.
Other services for education providers
Let's talk about your growth constraint.
Completion rates, employment figures and salary outcomes decide enrollment. Most providers collect all of it and publish none of it.
Our commitment: Not happy with a piece? We rewrite it from scratch for free, or you don't pay for it.