Your buyer isn't shopping. They're reordering.
A maintenance engineer looking for a replacement bearing at seven in the morning doesn't want inspiration or a curated collection. They want a part number and a delivery date.
What's different here
B2B commerce fails when it imports consumer patterns. The buyer usually knows exactly what they need, is often buying the same items repeatedly, and is judged on uptime, not on finding something better. Every consumer convention (discovery merchandising, cross-sell carousels, guest checkout) either wastes their time or breaks the workflow outright. The experience that wins looks closer to a well-organized parts catalog than to a store.
Trusted by teams at
What e-commerce looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic e-commerce page. They only make sense in industrial & manufacturing.
Make search work on part numbers and cross-references
Buyers search by manufacturer part number, by a competitor equivalent, or by a number stamped on the component in their hand. Frequently with the wrong punctuation. Fuzzy part-number matching with a cross-reference table is the highest-value feature in industrial commerce and is usually the worst implemented.
Show contract pricing, not list
An account with negotiated terms seeing list prices will phone the sales desk, which defeats the point of the channel. Authenticated per-account pricing is the difference between a site that reduces order-taking load and one that increases it.
Build for reorder, not for discovery
Order history, saved lists, and quick-order by pasting a spreadsheet of part numbers and quantities. The most valuable page here isn't a product page. It's a one-click repeat of the last order.
State stock and lead time honestly
For a buyer with a line down, a real delivery date matters more than price. Publishing accurate availability, including long lead times, converts better than hiding it and produces far fewer cancellations and angry calls.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
Same rigor, applied here.
The full e-commerce scope and process are identical whoever the client is. What changes for industrial & manufacturing is the tactics above, not the delivery model.
What's included
How it runs
- 01Model the economics — Weeks 1–2
- 02Fix the store — Weeks 2–5
- 03Build retention — Weeks 3–8
- 04Scale acquisition — Month 2+
- 05Expand — Month 4+
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Store Build
New store or a full Shopify rebuild.
Scoped to your brief
- Custom Shopify theme
- Product page optimization
- Checkout & cart optimization
- App integrations
- Analytics & tracking setup
- 60-day support
Growth
Full-funnel DTC growth management.
Scoped to your brief
- Paid acquisition (all channels)
- Email & SMS retention
- Ongoing CRO program
- 20 creative assets/month
- Feed & catalog management
- Contribution margin reporting
- Weekly growth calls
Scale
8-figure brands and multi-market expansion.
Scoped to your brief
- Multi-market & multi-currency
- Marketplace expansion (Amazon, TikTok Shop)
- Headless commerce architecture
- Dedicated squad
- Custom data warehouse
- Retail & wholesale channel support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
It changes what the relationship is spent on instead of removing it. The calls a rep handles today are largely order-taking on known part numbers. Low value for both sides, and the reason reps have no time for the conversations that actually grow accounts. Moving reorders online usually increases order frequency, because a buyer at seven in the morning with a line down will order then, not wait for the desk to open. The real risk is commission structure: if reps are paid on orders they personally process, they will fight this, and that is a compensation problem to solve before the build, not after.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
A maintenance engineer looking for a replacement bearing at seven in the morning doesn't want inspiration or a curated collection. They want a part number and a delivery date.
Our commitment: Free store audit including a full contribution margin model. Yours to keep, whether or not you hire us.