The channel that makes acquisition affordable
Rising CPMs only matter if a customer buys once. Email and SMS turn a single purchase into a lifetime. That's what lets you outbid competitors for the first one.
What's different here
In e-commerce, email isn't a channel. It's the thing that determines what you can afford to pay for a customer. A brand with 22% repeat purchase rate can bid roughly twice as aggressively as one at 8%, on identical products. That's why we build retention before we ramp acquisition, not after.
Trusted by teams at
What email marketing looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic email marketing page. They only make sense in e-commerce & dtc.
Replenishment timing from real data
We calculate actual median reorder intervals per product category from your order history, then trigger replenishment flows against that curve, not a generic 30-day guess. For consumables this single flow often becomes a seven-figure line item.
Browse and cart abandonment layering
Three distinct flows with different urgency, incentive, and content. Because someone who viewed a product once and someone who reached checkout are at completely different stages and shouldn't get the same discount.
RFM-based segmentation
Recency, frequency, and monetary segments drive both content and send frequency. VIPs get early access, not discounts; lapsed buyers get win-back offers; new subscribers get education. Sending everyone the same campaign is what trains people to ignore you.
Zero-party data capture
Quiz-style capture and preference centers collect stated intent (skin type, size, use case) which powers segmentation that behavioral data alone can't produce, and survives cookie deprecation entirely.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full email marketing scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit — Week 1
- 02Fix deliverability — Weeks 1–2
- 03Build the flows — Weeks 2–6
- 04Campaigns & segmentation — Ongoing
- 05Grow & optimize — Month 2+
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Flows
Build the automated backbone once, keep the revenue.
Scoped to your brief
- Deliverability audit & fixes
- 8 core flows built
- Segmentation setup
- Templates & design system
- 30-day optimization
Managed
Full ongoing email and SMS management.
Scoped to your brief
- All flows built & maintained
- 8 campaigns/month
- SMS integration
- Continuous A/B testing
- List growth optimization
- Deliverability monitoring
- Monthly strategy call
Lifecycle
Complex lifecycle programs and enterprise CRM.
Scoped to your brief
- Advanced lifecycle mapping
- 16+ campaigns/month
- Predictive segmentation & RFM
- Loyalty program integration
- Multi-brand / multi-region
- Dedicated lifecycle strategist
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
Volume doesn't drive unsubscribes; irrelevance does. Properly segmented brands often send more total emails while their unsubscribe rate falls, because each recipient gets fewer irrelevant ones. We monitor unsubscribe and complaint rates per segment and pull back on any segment where they climb.
Other services for e-commerce brands
Let's talk about your growth constraint.
Rising CPMs only matter if a customer buys once. Email and SMS turn a single purchase into a lifetime. That's what lets you outbid competitors for the first one.
Our commitment: If your automated flows don't pay back our build fee within 90 days, we build the next set of flows free.