Amazon PPC that pays for itself after fees, returns and organic sales
Most Amazon ad accounts report a healthy ACoS and still lose money. We manage Amazon Ads against your real margin, and we measure what they add on top of the sales you'd get anyway.
What's different here
Amazon advertising works differently from Google or Meta. Shoppers are already searching to buy, ads appear right next to organic results and every ad sale also helps a product's organic rank. That makes Amazon PPC powerful, but it also makes the default metric misleading. ACoS only compares ad spend to ad-attributed sales. It ignores Amazon fees, returns and the fact that many branded-search ad sales would have happened anyway. Good management separates branded, competitor and category campaigns, sets bids by product margin and judges results on total sales and profit per unit.
Trusted by teams at
What paid ads looks like for Amazon sellers.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in amazon & marketplace brands.
Campaigns split by intent
Separate campaigns for your brand terms, competitor terms, category searches and product targeting. Each has its own budget and bid logic, so defensive spend doesn't hide weak growth spend.
Bids set by margin, not a flat ACoS
Break-even ACoS calculated per product from price, fees and cost of goods. High-margin products can bid harder. Thin-margin ones get tighter limits.
Search term harvesting
Regular reviews of search term reports to move winners into exact-match campaigns and add negatives for terms that spend without selling.
Measuring real lift
Tracking total sales and organic rank alongside ad sales, with tests that pause spend on branded terms to see how much demand was already there.
What holds Amazon sellers back
ACoS hides whether you're making money
A good-looking ACoS can still lose money once you count fees, returns and the sales you would have made anyway. And low ACoS often means you're only bidding on your own brand name. Profit per unit and total sales are better guides.
Your listing is your landing page
On Amazon, the product title, images, bullets, A+ content and reviews decide whether a click becomes a sale. Ads sent to a weak listing waste money no matter how well the campaigns are built.
Amazon search has its own rules
Ranking on Amazon depends on relevance and sales history. Sales from ads help organic rank, and organic rank lowers ad costs. Running ads and listing SEO separately breaks that loop.
Third-party sellers crowd every category
Third-party sellers account for roughly 60% of units sold on Amazon. Resellers, copycats and private labels compete for the same searches, and a brand without registry protection and clean listings loses the Buy Box and its margins.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for amazon & marketplace brands is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Amazon & Marketplace Brands results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Amazon & Marketplace Brands questions, answered straight.
Amazon's automation optimizes for Amazon's goals, like ad-attributed sales, not your profit. It doesn't know your margins, your inventory or which sales would happen anyway. A good manager sets the structure, guardrails and goals that make automation work for you.
Let's talk about your growth constraint.
Most Amazon ad accounts report a healthy ACoS and still lose money. We manage Amazon Ads against your real margin, and we measure what they add on top of the sales you'd get anyway.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.