Amazon is now one of the biggest ad platforms in the world. Most brands still run it like a side channel.
Amazon's ad business brought in about $68.6 billion in 2025, up from $56.2 billion the year before. The space is crowded and expensive. Brands that win treat Amazon as its own channel, with its own search engine, ad strategy and margin math.
Amazon & Marketplace Brands benchmarks
- Typical lift in organic Amazon sales from listing and ranking work, 6-12 months
- +20-40%Typical lift in organic Amazon sales from listing and ranking work, 6-12 months
- Typical drop in wasted ad spend after restructuring campaigns
- -15-30%Typical drop in wasted ad spend after restructuring campaigns
- Typical lift in listing conversion rate from content and images
- +10-25%Typical lift in listing conversion rate from content and images
- Typical lift in contribution margin per unit
- +10-20%Typical lift in contribution margin per unit
Drawn from Digital Squad engagements with Amazon sellers. Your realistic range comes out of the audit.
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What holds Amazon sellers back
The same four constraints show up in nearly every amazon & marketplace brands engagement we start.
ACoS hides whether you're making money
A good-looking ACoS can still lose money once you count fees, returns and the sales you would have made anyway. And low ACoS often means you're only bidding on your own brand name. Profit per unit and total sales are better guides.
Your listing is your landing page
On Amazon, the product title, images, bullets, A+ content and reviews decide whether a click becomes a sale. Ads sent to a weak listing waste money no matter how well the campaigns are built.
Amazon search has its own rules
Ranking on Amazon depends on relevance and sales history. Sales from ads help organic rank, and organic rank lowers ad costs. Running ads and listing SEO separately breaks that loop.
Third-party sellers crowd every category
Third-party sellers account for roughly 60% of units sold on Amazon. Resellers, copycats and private labels compete for the same searches, and a brand without registry protection and clean listings loses the Buy Box and its margins.
What we do differently for Amazon sellers
Amazon Ads managed to profit
Sponsored Products, Sponsored Brands and Sponsored Display structured by product and search intent, with bids set against your real margin per unit, not a blanket ACoS target.
Listing SEO and creative
Titles, bullets and backend keywords built from real search data, plus images, A+ content and video that answer buyer questions and lift conversion.
Brand defense
Brand Registry, branded search campaigns, storefront and listing monitoring so competitors and resellers don't take sales on your own product pages.
One view of Amazon and your own store
Reporting that shows how Amazon ads, your DTC site and other channels affect each other, so budget decisions aren't made in separate silos.
Services that move the needle for Amazon sellers.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Amazon & Marketplace Brands results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Amazon & Marketplace Brands questions, answered straight.
It depends on your margin and goals. Start from break-even ACoS, which is roughly your profit margin before ad costs, then decide how much you'll spend to launch or grow rank. A single target across all products usually wastes money on some and starves others.
How each service works for Amazon sellers
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how Amazon sellers actually grow. You keep the findings whether or not we work together.