LinkedIn ads that build pipeline, not just cheap form fills
LinkedIn lets you reach the exact companies and roles you sell to. It's also easy to waste money there. We run LinkedIn ads for B2B teams who need meetings and opportunities, not vanity leads.
What's different here
LinkedIn is the one ad platform where you can target by company, job title, seniority and industry with real accuracy. That makes it the best paid channel for many B2B companies. It's also one of the most expensive per click, so mistakes cost more. The common ones are broad targeting, generic ads, and judging campaigns by how many Lead Gen Form fills they produce. We start with your target account list and buying group. We upload company lists, build audiences by role and seniority, and use Thought Leader ads from your own leaders, document ads and short video to warm those accounts up. Lead Gen Forms come later, for people who already know you. Every campaign is tied to your CRM through the Insight Tag and Conversions API, so you can see which ads create meetings and pipeline.
Trusted by teams at
What paid ads looks like for B2B companies.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in b2b companies.
Account-based audiences
Company list uploads, job titles and seniority filters built around your real target accounts and every role in the buying group.
Thought Leader and document ads
Posts from your founders and experts promoted to target accounts, plus useful documents and short videos that earn attention before the ask.
Lead Gen Forms for warm audiences
Short forms shown to people who have already engaged, with fields that match your qualification criteria and sync straight to your CRM.
Tracking to pipeline
Insight Tag and Conversions API set up, with leads tracked through to meetings, opportunities and closed revenue in your CRM.
What holds B2B companies back
The shortlist forms before the first call
6sense's 2025 Buyer Experience Report found buyers first contact sellers about 61% of the way through their buying process. They evaluate around five vendors, and four of those five are on the list from day one. Late marketing can't fix an early miss.
MQLs that sales ignores
Many B2B programs count form fills and ebook downloads as wins. Sales calls them, finds students and competitors, and stops trusting marketing. The number on the dashboard goes up while pipeline stays flat.
A buying group, not a buyer
A B2B purchase usually involves several people: the user, their manager, finance, IT or security, and sometimes procurement. Each one has different questions. Content that only speaks to the end user stalls when the deal reaches the others.
Long cycles break short-term reporting
When deals take six months or more, last-click attribution gives credit to the final demo request and none to the content that started the conversation. Budgets drift toward the bottom of the funnel and the pipeline dries up a quarter later.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for b2b companies is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
B2B Companies results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
B2B Companies questions, answered straight.
Clicks cost more than on other platforms, but you're paying to reach the exact people who buy. The question is cost per qualified opportunity, not cost per click. For many B2B companies with high deal values, LinkedIn wins on that measure once targeting and offers are right.
Other services for B2B companies
Let's talk about your growth constraint.
LinkedIn lets you reach the exact companies and roles you sell to. It's also easy to waste money there. We run LinkedIn ads for B2B teams who need meetings and opportunities, not vanity leads.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.