Most B2B deals are decided before anyone fills out your form
Buyers research on their own, build a shortlist and only then talk to vendors. If you're not on that list early, a better sales team won't save the deal. We make sure you're found, understood and remembered during the part of the journey you can't see.
B2B Companies benchmarks
- Typical lift in sales-accepted pipeline, 6-12 months
- +25-45%Typical lift in sales-accepted pipeline, 6-12 months
- Typical drop in cost per qualified opportunity
- -15-30%Typical drop in cost per qualified opportunity
- Typical organic visibility gain on problem and comparison searches
- +20-40%Typical organic visibility gain on problem and comparison searches
- Typical lift in win rate when every buying-group role has content
- +10-20%Typical lift in win rate when every buying-group role has content
Drawn from Digital Squad engagements with B2B companies. Your realistic range comes out of the audit.
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What holds B2B companies back
The same four constraints show up in nearly every b2b companies engagement we start.
The shortlist forms before the first call
6sense's 2025 Buyer Experience Report found buyers first contact sellers about 61% of the way through their buying process. They evaluate around five vendors, and four of those five are on the list from day one. Late marketing can't fix an early miss.
MQLs that sales ignores
Many B2B programs count form fills and ebook downloads as wins. Sales calls them, finds students and competitors, and stops trusting marketing. The number on the dashboard goes up while pipeline stays flat.
A buying group, not a buyer
A B2B purchase usually involves several people: the user, their manager, finance, IT or security, and sometimes procurement. Each one has different questions. Content that only speaks to the end user stalls when the deal reaches the others.
Long cycles break short-term reporting
When deals take six months or more, last-click attribution gives credit to the final demo request and none to the content that started the conversation. Budgets drift toward the bottom of the funnel and the pipeline dries up a quarter later.
What we do differently for B2B companies
Be findable for the problem, not just the product
Search and content built around the problems your buyers search for, the comparisons they make and the questions their bosses ask. That's how you get on the day-one shortlist.
Content for every person in the buying group
Pages and assets for the economic buyer, the technical evaluator and the end user: ROI cases, security and integration details, implementation timelines and pricing logic. Fewer deals stall in review.
LinkedIn and paid search aimed at real accounts
Targeting by company, role and seniority, with offers that match where each account is. Spend goes to people who can buy, not the cheapest clicks.
Report on pipeline and revenue
CRM-connected tracking that follows opportunities, not just leads, with self-reported attribution on forms. You see which channels create deals that close.
Services that move the needle for B2B companies.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
B2B Companies results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
B2B Companies questions, answered straight.
B2B purchases are bigger, slower and made by groups. That changes everything downstream: content has to answer several people's questions, attribution has to cover months, and the real goal is qualified pipeline, not a quick conversion. Our B2B vs B2C comparison goes into the details.
How each service works for B2B companies
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how B2B companies actually grow. You keep the findings whether or not we work together.