Restaurant ads that fill the nights that need it
Most diners find restaurants on Google Maps for free. Paid ads earn their keep on the high-value stuff: catering, private events, direct online orders and the slow nights you'd like to fill.
What's different here
For most restaurants, Google Ads shouldn't try to buy every 'restaurant near me' search. Those diners mostly choose from the map and reviews, which you win with a strong Google Business Profile. Paid search works better where each customer is worth more. Catering orders, private dining, rehearsal dinners and office lunches are searched by planners with real budgets. Direct online ordering is another good target, because every order that moves off a delivery app saves you its commission. Delivery apps and third-party sites sometimes show up on searches for your own restaurant name, so a small brand campaign that sends people to your own ordering page can pay for itself. Timing matters too. Ads should run harder on slow weeknights and pull back when the dining room is full, since you can't serve covers you don't have room for. Every campaign is tracked to bookings, catering inquiries and direct orders, not just clicks.
Trusted by teams at
What paid ads looks like for restaurants.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in restaurants.
Catering and private events
Campaigns for event planners and office managers searching for catering and private dining near you.
Brand searches to direct ordering
Ads on your own name that send people to your ordering page, not a delivery app.
Ads paced to empty seats
Budgets that rise on slow nights and fall when you're already booked.
Tracking orders and bookings
Online orders, reservations and catering inquiries tied back to each campaign.
What holds restaurants back
Delivery apps own the customer
Apps like DoorDash and Uber Eats charge a commission on every order, and they keep the customer's contact details. Each repeat order through the app costs you again. Many restaurants grow sales while their margins shrink.
The map pack decides where people eat
Most 'restaurant near me' and 'best tacos in [city]' searches end on Google Maps. A profile with old hours, a missing menu, few photos or a weak review count loses to the place down the street.
Your website doesn't take the order
Many restaurant sites are a PDF menu and a phone number. If ordering or booking takes more than a few taps on a phone, people go back to the app they already use.
Busy nights and slow nights need different ads
A flat ad budget spends the same on a packed Saturday as a dead Tuesday. Restaurants get more from spending where they have empty seats and kitchen capacity.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for restaurants is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Restaurants results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Restaurants questions, answered straight.
Often only in a narrow way. For many small restaurants, a well-kept Google profile and reviews matter more. Ads make sense once you have catering, events or direct ordering worth promoting. We'll tell you if you're not there yet.
Let's talk about your growth constraint.
Most diners find restaurants on Google Maps for free. Paid ads earn their keep on the high-value stuff: catering, private events, direct online orders and the slow nights you'd like to fill.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.