Restaurant SEO starts on Google Maps, not on your blog
Diners decide where to eat in the map results, often in under a minute. We make your listing the one they pick, and make ordering direct easier than opening an app.
What's different here
Restaurant SEO isn't like SEO for most businesses. Almost every high-intent search, from 'pizza near me' to 'brunch in [neighborhood]', is answered by Google's map pack before anyone reaches a website. So the work starts with your Google Business Profile: the right categories, hours that are always correct, a real menu, fresh photos, order and booking links and a steady flow of reviews that mention dishes by name. Your website then backs it up with a fast mobile menu, direct ordering and pages for catering, private events and the dishes you're known for.
Trusted by teams at
What seo looks like for restaurants.
These are the plays that wouldn't appear on a generic seo page. They only make sense in restaurants.
A Google Business Profile built to rank
Primary and secondary categories that match what you serve, complete attributes, menu and price range, holiday hours set in advance and new photos every month. Wrong hours are one of the fastest ways to lose a diner's trust.
Reviews that mention what you're known for
A simple review request on receipts, tables and order confirmations. Reviews that name a dish or occasion help you show up when people search for that dish.
A menu Google can read
Your menu as real text on your site and in your profile, not only a PDF or image. Google and AI assistants can then match you to searches for specific dishes and dietary needs.
Pages for catering, events and private dining
These bring in the biggest orders, and the searches are less crowded. Each gets its own page with menus, minimums, capacity and a quick inquiry form.
What holds restaurants back
Delivery apps own the customer
Apps like DoorDash and Uber Eats charge a commission on every order, and they keep the customer's contact details. Each repeat order through the app costs you again. Many restaurants grow sales while their margins shrink.
The map pack decides where people eat
Most 'restaurant near me' and 'best tacos in [city]' searches end on Google Maps. A profile with old hours, a missing menu, few photos or a weak review count loses to the place down the street.
Your website doesn't take the order
Many restaurant sites are a PDF menu and a phone number. If ordering or booking takes more than a few taps on a phone, people go back to the app they already use.
Busy nights and slow nights need different ads
A flat ad budget spends the same on a packed Saturday as a dead Tuesday. Restaurants get more from spending where they have empty seats and kitchen capacity.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for restaurants is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
Restaurants results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Restaurants questions, answered straight.
Because being busy through the apps isn't the same as being profitable. SEO and a strong Google profile bring diners and orders straight to you, without a commission on every check. They also fill the slow nights and win catering and events, which apps rarely bring.
Let's talk about your growth constraint.
Diners decide where to eat in the map results, often in under a minute. We make your listing the one they pick, and make ordering direct easier than opening an app.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.