You're paying for form fills, not pipeline
Optimize to demo requests and the platform finds people who request demos. Feed it closed-won revenue and it finds people who buy.
What's different here
SaaS PPC has a measurement problem that no other vertical shares in the same form: the conversion that matters happens 60 to 180 days after the click, long after any attribution window closes. Platforms optimize toward whatever you feed them, so an account fed form fills will faithfully deliver an ever-larger volume of people who fill in forms and never buy. Offline conversion imports from your CRM are the single highest-impact change available in most SaaS accounts, and most accounts don't have them.
Trusted by teams at
What paid ads looks like for SaaS companies.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in b2b saas.
Closed-won conversion imports with deal value
Push actual won revenue back to Google and LinkedIn with the value attached. The algorithm then optimizes toward deal size, not lead count. That frequently reshuffles which campaigns look profitable.
Competitor and alternatives term strategy
Bidding on competitor names is contentious and often correct: those searchers are actively evaluating. It requires careful landing pages that make an honest comparison, not a bait-and-switch.
Exclude your own free-tier and support traffic
Existing users searching for your help docs will click your ads. Audience exclusions for logged-in and customer lists stop you paying to reach people you already have.
Separate brand from non-brand reporting
Blended SaaS accounts hide that brand search is carrying the headline ROAS while non-brand (the only incremental part) looks unprofitable on its own.
What holds SaaS companies back
Sales ignores marketing leads
The clearest sign your targeting is wrong. Volume-based lead gen optimizes for people who download things, not people who buy things.
CAC payback is too long
Boards get nervous above 12 months. Fixing payback usually means better conversion and expansion revenue, not cheaper clicks.
Growth stops when spend stops
If every deal traces to paid, you have no compounding asset. Organic and product-led motions are what change the shape of the curve.
You sound like every competitor
Undifferentiated positioning turns every deal into a feature comparison and a price negotiation.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for b2b saas is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
B2B SaaS results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
B2B SaaS questions, answered straight.
It will, provided you feed it something. We import closed-won conversions with a lookback that matches your cycle, and use an intermediate signal (sales-accepted opportunity, not form fill) as the primary optimization event in the interim. That gives the platform a usable signal within weeks while the revenue data catches up.
Let's talk about your growth constraint.
Optimize to demo requests and the platform finds people who request demos. Feed it closed-won revenue and it finds people who buy.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.