Rank for the searches that happen 30 days before signing
"What is workflow automation" attracts students. "Zapier alternatives for enterprise" attracts buyers. We build SaaS SEO around the second kind.
What's different here
SaaS SEO has an unusual property: the highest-converting keywords have low search volume and almost no competition, because they're unglamorous. Comparison pages, alternatives pages, integration pages, and migration guides collectively out-convert your entire awareness blog while being dramatically easier to rank. Most SaaS content teams skip them because they feel too commercial to be 'content marketing'.
B2B SaaS clients
What seo looks like for SaaS companies.
These are the plays that wouldn't appear on a generic seo page — they only make sense in b2b saas.
Competitor comparison and alternatives pages
One page per meaningful competitor, written honestly — including where they genuinely win. Buyers searching these terms are weeks from a decision, and pages that pretend competitors have no strengths lose credibility instantly.
Integration and stack pages at scale
A page per integration in your ecosystem, each with real setup detail and use cases. This is programmatic SEO done legitimately, because each page carries genuinely distinct technical information.
JavaScript rendering audit
SaaS marketing sites are frequently built on client-rendered frameworks that leave a large share of pages effectively uncrawled. One client went from 38% to 96% indexation through server rendering alone, before publishing anything new.
Product-led content
Free tools, calculators, and templates that solve a slice of the problem your product solves. They earn links other content can't, and they capture email from people already in the problem.
What holds SaaS companies back
Sales ignores marketing leads
The clearest sign your targeting is wrong. Volume-based lead gen optimizes for people who download things, not people who buy things.
CAC payback is too long
Boards get nervous above 12 months. Fixing payback usually means better conversion and expansion revenue, not cheaper clicks.
Growth stops when spend stops
If every deal traces to paid, you have no compounding asset. Organic and product-led motions are what change the shape of the curve.
You sound like every competitor
Undifferentiated positioning turns every deal into a feature comparison and a price negotiation.
The full scope.
Everything in a seo engagement, applied to b2b saas.
Full technical audit & remediation
Crawlability, indexation, site architecture, Core Web Vitals, schema, internal linking — audited and actually fixed, not just reported.
Keyword & intent mapping
Every target keyword mapped to a page and a funnel stage, prioritized by revenue potential rather than raw volume.
Topic cluster architecture
Pillar pages and supporting content designed as a hub-and-spoke system with a deliberate internal linking matrix.
Content production
Expert-reviewed content written for E-E-A-T, structured for featured snippets and AI extraction.
Digital PR & link acquisition
Earned links from real publications through data studies and expert commentary. No PBNs, no link farms, no shortcuts.
Programmatic SEO at scale
Template-driven page systems for location, integration, comparison, or use-case pages — hundreds of quality pages, not doorway spam.
GEO / AI search optimization
Schema markup, extractable answer blocks, and entity optimization so AI engines cite you as a source.
Rank & revenue reporting
Position tracking, Search Console integration, and organic revenue attribution in one live dashboard.
How this runs.
Audit & benchmark
Weeks 1–3Full technical crawl, content inventory, backlink profile, and competitor gap analysis. You get a prioritized fix list with effort and impact scores.
Fix the foundation
Weeks 3–6Technical remediation first. Speed, crawlability, schema, and internal linking — because content on a broken site underperforms.
Build the clusters
Month 2+Pillar pages published, supporting content on a weekly cadence, internal links wired deliberately as each piece ships.
Earn authority
Month 3+Digital PR campaigns, data studies, and expert placements that generate links other people actually want to give.
Compound & defend
Month 6+Refresh decaying content, expand winning clusters, and defend positions competitors attack.
B2B SaaS results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
B2B SaaS questions, answered straight.
Then people are searching for the problem, or for the thing they use instead — spreadsheets, a competitor in an adjacent category, or a manual process. We map demand against the alternatives buyers currently use rather than the category name you'd prefer they used. Category creation via search is slow; capturing existing substitution demand is not.
Let's talk about your growth constraint.
"What is workflow automation" attracts students. "Zapier alternatives for enterprise" attracts buyers. We build SaaS SEO around the second kind.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.