Financial content is held to a higher bar
Google treats money content as YMYL. Without demonstrable author credentials and current, accurate figures, it struggles to rank at all.
What's different here
Fintech SEO has a maintenance burden most verticals don't. Rate, fee, and eligibility content goes stale on a schedule set by external forces (base rate changes, regulatory updates, product repricing) and stale financial figures are worse than no content, both for rankings and for compliance. The teams that win here treat content as a maintained asset with an owner and a review cadence, not as a publishing backlog to be cleared.
Trusted by teams at
What seo looks like for fintech companies.
These are the plays that wouldn't appear on a generic seo page. They only make sense in fintech & financial services.
Verifiable author credentials on every money page
Named authors with relevant qualifications and registration numbers where they exist, linked to full bios. In YMYL categories this is the baseline for ranking, not a polish item.
Rate and fee content with a review cadence
Every page carrying a figure gets an owner and a review date. Published rates that drift out of date are simultaneously a ranking problem and a compliance exposure.
Compliant comparison content
Comparison pages convert exceptionally well in finance and carry the most regulatory risk. Templated disclosures, representative examples, and pre-cleared claim language make them shippable.
Calculator and tool pages
Financial calculators earn links, rank for high-intent queries, and capture people mid-decision. They are among the highest-value assets in fintech SEO and are chronically under-built.
What holds fintech companies back
Marketing and finance report different numbers
Platforms double-count conversions and browser tracking misses a third of events. Both teams use real data and reach incompatible conclusions.
Compliance-heavy funnels kill conversion
KYC requirements, disclosures and long application forms are necessary. They're also brutal on completion rates unless they're designed carefully.
You're optimizing the wrong event
Application starts are easy to buy. Funded accounts are what make money. Most fintech ad accounts are optimized to the former.
Ad platform policy restrictions
Financial services face heavy ad restrictions. Account bans and disapprovals stall growth for weeks if you don't know the rules cold.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for fintech & financial services is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
Fintech & Financial Services results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Fintech & Financial Services questions, answered straight.
Yes, once the workflow is built, not improvised. A pre-approved claims library, templated disclosures, and compliance in the brief stage, not as a final gate typically takes approval from weeks to days. The pace constraint is almost always process design, not the regulations themselves.
Other services for fintech companies
Let's talk about your growth constraint.
Google treats money content as YMYL. Without demonstrable author credentials and current, accurate figures, it struggles to rank at all.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.