Skip to content

Med spa SEO that ranks every treatment you offer

Patients research treatments for weeks before they book. We make sure your med spa answers their questions, shows up in the map results and earns the consult.

What's different here

Med spa SEO matters more than in many industries because paid ads are so restricted. Platforms limit ads for prescription treatments like Botox and filler, so organic search and Google Maps carry much of the load. The searches are specific: 'laser hair removal near me', 'how long does lip filler last', 'CoolSculpting cost'. Each one needs its own page that answers the question honestly, shows real results with consent and makes booking easy. Add a complete Google Business Profile and a steady stream of reviews, and you win patients who are already close to booking.

+20-40%Typical treatment-page visibility gain, 6-12 months — med spas averageFrom Digital Squad client accounts. Orientation, not a guarantee. Your starting point changes the range.

Trusted by teams at

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel
Vertical-specific tactics

What seo looks like for med spas.

These are the plays that wouldn't appear on a generic seo page. They only make sense in med spas.

01

One strong page per treatment

Injectables, fillers, laser treatments, skin treatments and body contouring each get a page with what to expect, recovery, how long results last, price ranges and FAQs. Reviewed by your medical director.

02

Questions patients actually search

Content that answers real pre-booking questions, like cost, pain, downtime and side effects, in plain language. These searches are less crowded and are often cited by AI answer engines.

03

Map pack for every location

Complete Google Business Profiles with the right categories, services, photos and booking links, plus review requests after each appointment.

04

Trust signals Google and patients look for

Provider names and credentials, medical director oversight, real results photos with consent and clear review dates. These matter for health topics and for patient confidence.

The constraints

What holds med spas back

01

Ad platforms restrict prescription treatments

Botox, Dysport and other injectables are prescription drugs. Google and Meta limit ads that name or promote prescription drugs, so campaigns that lead with brand names often get disapproved or flagged. Many med spas lose ad accounts this way.

02

Before-and-after photos need care

Results photos sell treatments, but they have to be real, typical and consented. Platforms also restrict body-focused and before-and-after imagery in ads. Using the wrong photos can get ads rejected and erode trust.

03

Price shoppers versus real patients

Discount-led ads bring in deal seekers who book once and never return. The most valuable patients come back every few months for maintenance treatments. Marketing aimed only at price fills the calendar with the wrong people.

04

Every treatment competes separately

Someone searching for laser hair removal isn't searching for lip filler. One general services page can't rank for all of them, and a broad campaign wastes money across treatments with very different margins.

Scope & process

Same rigor, applied here.

The full seo scope and process are identical whoever the client is. What changes for med spas is the tactics above, not the delivery model.

What's included

Full technical audit & remediationKeyword & intent mappingTopic cluster architectureContent productionDigital PR & link acquisitionProgrammatic SEO at scaleGEO / AI search optimizationRank & revenue reporting

How it runs

  1. 01Audit & benchmark — Weeks 1–3
  2. 02Fix the foundation — Weeks 3–6
  3. 03Build the clusters — Month 2+
  4. 04Earn authority — Month 3+
  5. 05Compound & defend — Month 6+
See the full seo scope, process, and pricing
Investment

Scoped like the core service, no surcharge.

Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.

Foundation

Sites that need technical fixes and a content baseline.

Scoped to your brief

  • Technical audit + remediation
  • Keyword & intent mapping
  • 4 content pieces/month
  • On-page optimization
  • Monthly rank reporting
Request a quote
Most popular

Authority

Companies competing for high-value commercial terms.

Scoped to your brief

  • Everything in Foundation
  • 12 content pieces/month
  • Digital PR & link building (6+ links/mo)
  • Topic cluster architecture
  • AI search / GEO optimization
  • CRO on organic landing pages
  • Dedicated SEO strategist
  • Bi-weekly strategy calls
Request a quote

Dominance

Enterprise and multi-location or multi-market sites.

Scoped to your brief

  • Programmatic SEO at scale
  • Multi-location / international SEO
  • 30+ content pieces/month
  • Dedicated PR team
  • Custom data studies
  • Migration & replatform support
Request a quote

All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.

Questions

Med Spas questions, answered straight.

Instagram builds awareness, but many people still check Google before booking: reviews, prices and whether you offer the treatment they want. SEO and your Google profile capture those ready-to-book searches. They also keep bringing in patients if a social account or ad account runs into trouble.

SEO × Med Spas

Let's talk about your growth constraint.

Patients research treatments for weeks before they book. We make sure your med spa answers their questions, shows up in the map results and earns the consult.

Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.