Ines Haugen

Ines runs organic growth, and her consistent position is that most content calendars are ordered by the wrong variable. She rebuilds them around revenue potential rather than search volume, which usually means publishing comparison and alternatives pages long before anything resembling a blog post.

She is responsible for the rule that no page ships without a defensible reason to exist — the quality gate that took one client's programmatic indexation rate from 4% to 97% while cutting the planned page count by nearly two thirds.

She writes most of our published guidance on content sequencing and E-E-A-T, and reviews every content brief that leaves the studio.