What would this traffic cost to buy back?
Organic sessions are easy to report and hard to defend in dollars. This converts them into what you'd pay for the same clicks via paid search.
Your numbers
Pages or keywords driving organic traffic
Monthly organic sessions and the average CPC you'd pay for that same traffic via paid search — from Search Console and Google Ads' Keyword Planner.
Annual organic traffic value
$245,400
What this same traffic would cost per year via paid search.
Monthly value
$20,450
Total monthly sessions
6,950
Across 3 pages/keywords at a blended $2.94 CPC, this organic traffic is worth roughly $245,400 a year in paid-search terms — the number to put next to an SEO retainer when someone asks what it's actually worth.
Calculated in your browser — nothing is sent anywhere, and nothing is stored.
The maths, so it isn't a black box.
It prices each page or keyword separately, then sums them
Monthly organic sessions × the CPC you'd pay for that same traffic via Google Ads — from Search Console for sessions and Keyword Planner for CPC. Most competing tools only take one row; real sites earn traffic across dozens of pages at wildly different CPCs, so a single blended figure hides more than it shows.
It annualizes the total
Monthly value × 12. This is the figure that sits next to an SEO retainer cost in a budget conversation — not a vanity traffic number, a dollar one.
It computes a blended CPC across everything entered
Total value divided by total sessions, so you can see whether your traffic value is concentrated in a few high-CPC pages or spread evenly — which changes what's worth defending if a page loses rankings.
Questions about this calculation
Match each page to its primary ranking query in Search Console, then look up that query's CPC in Google Ads' Keyword Planner. It's an estimate, not a guarantee — CPC varies by auction, but it's the same estimate paid search budgets are built on, so it's a fair comparison.
Terms used here
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Where we do this work
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