400 leads a month and nothing closes
When 900 companies worldwide can buy your product, lead volume is the wrong metric entirely. Depth on named accounts is the only thing that works.
What's different here
Industrial B2B breaks every standard demand-generation assumption because the addressable market is tiny and the deal sizes are enormous. Generating hundreds of MQLs from a market of 900 companies means you're generating leads from people who can't buy. The single highest-impact change we make in this vertical is usually killing broad lead generation entirely and replacing the success metric with target account engagement.
Trusted by teams at
What digital marketing looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic digital marketing page. They only make sense in industrial & manufacturing.
Named-account list with fit and timing scoring
A scored list of companies who can actually buy, built from firmographic fit plus timing signals like capacity expansion, plant openings, and regulatory deadlines.
Account-specific landing experiences
Pages referencing the account's actual production environment and integration stack. It converts because it's specific. Generic personalization tokens fool nobody in this market.
Engineering-grade content
Implementation guides, integration documentation, and ROI models built on real plant data. Technical buyers are actively hostile to thought-leadership framing and can tell instantly when specifications are wrong.
Shared account intelligence with sales
One dashboard showing engagement across every buying committee member, so sales knows when and why to reach out. Marketing and sales looking at different screens is the root cause of most industrial pipeline failures.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
Same rigor, applied here.
The full digital marketing scope and process are identical whoever the client is. What changes for industrial & manufacturing is the tactics above, not the delivery model.
What's included
How it runs
- 01Diagnose — Weeks 1–2
- 02Instrument — Weeks 2–3
- 03Unblock the constraint — Weeks 3–6
- 04Scale what works — Month 2+
- 05Compound — Month 4+
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Focus
One or two channels, executed exceptionally well.
Scoped to your brief
- 2 channels managed
- Conversion tracking setup
- Monthly strategy call
- Live revenue dashboard
- Up to $50k/mo ad spend
Engine
Companies ready to run the full funnel as one system.
Scoped to your brief
- Up to 5 channels managed
- Server-side tracking + CAPI
- Dedicated growth strategist
- In-house creative studio (12 assets/mo)
- CRO testing program
- Lifecycle email & SMS
- Weekly growth calls
- Up to $250k/mo ad spend
Scale
Multi-market brands spending $250k+ per month.
Scoped to your brief
- Unlimited channels & markets
- Incrementality & MMM testing
- Dedicated squad (5+ specialists)
- Custom data warehouse & modeling
- Creative volume: 40+ assets/mo
- Executive reporting & board decks
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
They're probably right, and the fix isn't better lead scoring. It's changing what you generate. We'd recommend stopping MQL reporting entirely and replacing it with target account engagement and pipeline contribution. That's uncomfortable internally because someone's metric disappears, and it's the change that makes sales trust marketing again.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
When 900 companies worldwide can buy your product, lead volume is the wrong metric entirely. Depth on named accounts is the only thing that works.
Our commitment: 90-day performance commitment: hit our agreed leading indicators or we work the next month at no charge.