Your best salesperson is a spec sheet
Industrial buyers self-educate for months before contacting anyone. If your specifications aren't findable and comparable, you're eliminated before the first call.
What's different here
Most industrial websites are brochures wrapped around a PDF library, and that's precisely backwards. Buyers in this market do the majority of evaluation before speaking to sales — comparing specifications, checking compatibility, and estimating costs. The website's job is to survive that self-directed evaluation, which means structured, searchable, comparable technical data rather than gated PDFs and a contact form.
Industrial & Manufacturing clients
What web development looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic web development page — they only make sense in industrial & manufacturing.
Specifications as structured data, not PDFs
Machine-readable spec tables that are indexable, comparable, and linkable. A gated PDF is invisible to search and adds friction at exactly the wrong moment in the evaluation.
Product configurators and selection tools
Let buyers narrow to the right SKU by application, capacity, or environment. These consistently outperform every other page type for qualified inbound in this vertical.
Programmatic pages for application and capacity combinations
Real data per combination — performance curves, compatibility, typical applications. This works only where genuine data exists, which is the quality gate we apply everywhere.
Context-matched quote forms
A quote request pre-filled with the product, capacity, and application the buyer was viewing. One logistics client saw 4.1% conversion on these against a 1.6% site average.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
The full scope.
Everything in a web development engagement, applied to industrial & manufacturing.
Conversion strategy & wireframes
Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.
Custom UI design system
A full Figma design system — type scale, color tokens, components — so your brand stays consistent as you grow.
Next.js build
Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.
Headless CMS
Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.
Technical SEO foundation
Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.
Analytics & tracking
GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.
Accessibility to WCAG 2.2 AA
Keyboard navigation, contrast, focus states, and screen-reader semantics — tested, not assumed.
30 days of post-launch support
We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.
How this runs.
Teardown & strategy
Week 1We audit your current site, funnel math, competitors, and analytics — then present exactly where revenue is leaking and what we'd change.
Wireframe & copy
Week 1–2Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.
Design system & UI
Week 2–3High-fidelity design across every breakpoint, built as a reusable component system in Figma.
Build & integrate
Week 3–5Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.
Launch & optimize
Week 6+Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
It's capturing a fraction of the people who wanted them and losing the rest to competitors who don't gate. Gated PDFs are also invisible to search, so you lose the ranking too. We'd ungate the specifications and capture intent through configurators and quote tools instead — you'll get fewer email addresses and substantially more qualified conversations.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
Industrial buyers self-educate for months before contacting anyone. If your specifications aren't findable and comparable, you're eliminated before the first call.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.