Your buyer wants a number, not a conversation
Industrial sites route every inquiry through 'contact us'. The buyer comparing four suppliers on Thursday afternoon has no interest in four discovery calls.
What's different here
Industrial B2B conversion is constrained by a genuine tension: pricing is configuration-dependent so a public price list is often impossible, but forcing every inquiry through a sales conversation loses the buyer who is shortlisting, not deciding. The resolution is almost never publishing prices. It's giving buyers enough to self-qualify. Configurators, capacity calculators and indicative ranges let someone establish fit without a call, which means the calls you do get are with people who already know you fit.
Trusted by teams at
What cro looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic cro page. They only make sense in industrial & manufacturing.
Configurators over contact forms
Let buyers narrow to the right product by application, capacity and protocol, ending in a quote request that carries the configuration. These consistently outperform every other page type for qualified inbound in this vertical.
Indicative ranges instead of silence
'Typically $12k–$40k depending on configuration' qualifies far better than nothing. It loses the inquiries that were never going to close and keeps the ones that were.
Ungate the specifications
A datasheet behind a form is invisible to search and adds friction at the exact moment a buyer is evaluating. One client cut form fills 71% and doubled qualified quotes by removing the gate.
Pre-fill the quote from context
A request that arrives with product, capacity and application already populated converts better and reaches sales in a workable state. Generic forms produce inquiries someone has to chase to make useful.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
Same rigor, applied here.
The full cro scope and process are identical whoever the client is. What changes for industrial & manufacturing is the tactics above, not the delivery model.
What's included
How it runs
- 01Instrument & analyze — Weeks 1–2
- 02Research — Weeks 2–4
- 03Prioritize — Week 4
- 04Test — Ongoing
- 05Compound — Month 3+
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Teardown
A one-off expert audit with a prioritized roadmap.
Scoped to your brief
- Full funnel analysis
- Heuristic UX audit
- Session recording review
- Prioritized hypothesis backlog
- 90-minute findings presentation
Testing Program
Ongoing, systematic conversion growth.
Scoped to your brief
- Everything in Teardown
- 4–6 tests launched monthly
- Design & development included
- User testing (5 sessions/mo)
- Statistical analysis & reporting
- Insight library
- Bi-weekly review calls
Enterprise CRO
High-traffic sites and multi-property programs.
Scoped to your brief
- 10+ tests monthly
- Server-side & feature-flag testing
- Personalization program
- Multi-property / multi-market
- Dedicated CRO squad
- Team training & enablement
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
Agreed, and we wouldn't suggest a price list. Indicative ranges and a configurator do the qualifying work without committing you to a number. The alternative (total silence until a sales call) means buyers assume you're expensive, or simply move to the supplier who gave them something to work with.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
Industrial sites route every inquiry through 'contact us'. The buyer comparing four suppliers on Thursday afternoon has no interest in four discovery calls.
Our commitment: If our testing program doesn't produce a net positive ROI within six months, we work free until it does.