The photo of the cracked weld
Your buyer is a plant manager with four spare minutes. They won't read your thought leadership. They will absolutely stop for a picture of a failed component and an explanation of what caused it.
What's different here
Industrial social fails because it's written for a marketing audience, not a maintenance one. The people who specify your product are technical, sceptical of vendors, and curious about failure. Content showing a real part that broke, in a real plant, with the root cause explained, outperforms every polished brand post we have run in this sector. Because it's the only thing in the feed treating them as an engineer.
Trusted by teams at
What social media looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic social media page. They only make sense in industrial & manufacturing.
Failure-mode posts as the core format
A photograph of the worn bearing, the cracked weld, the corroded fitting. Then the cause, the diagnostic tell that preceded it, and what changes. No product mention needed; the credibility does the selling. This is the highest-engagement format we run in industrial, and almost nobody in the sector publishes it.
Publish from sales engineers, not the brand page
Company pages in this sector reach almost nobody organically. The application engineer with 900 connections (all of them people who specify equipment) reaches the actual buying committee. We ghost-support individual posting and keep the brand page for credentials and recruiting, which is what it's good at.
Harvest the tradeshow you already paid for
Two days at a show yields a quarter of content if anyone is briefed to capture it: booth demos, competitor floor observations, questions customers ask repeatedly, teardown footage. Most manufacturers spend six figures on a show and leave with a lead list and no assets. The capture plan costs a day of someone's time.
Spec-sheet carousels for the shortlist stage
Tolerances, materials, certifications and lead times laid out as a scrollable comparison. It looks unglamorous and it performs, because at the shortlist stage the specifier is doing exactly this comparison in a spreadsheet anyway. You're doing it for them and being present when they decide.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
Same rigor, applied here.
The full social media scope and process are identical whoever the client is. What changes for industrial & manufacturing is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & positioning — Weeks 1–2
- 02Build the system — Weeks 2–3
- 03Produce & publish — Ongoing
- 04Engage & grow — Daily
- 05Analyze & double down — Monthly
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Presence
Brands needing consistent, quality output.
Scoped to your brief
- 2 platforms managed
- 16 posts/month
- Content calendar & scheduling
- Basic community management
- Monthly reporting
Growth
Brands treating social as a real acquisition channel.
Scoped to your brief
- 4 platforms managed
- 40 posts/month incl. short-form video
- Daily community management
- Creator partnerships (2/mo)
- Social listening & trend response
- Lead magnet & funnel build
- Dedicated social strategist
Authority
Category leaders and executive brand building.
Scoped to your brief
- Unlimited platforms
- Daily publishing cadence
- Executive / founder brand program
- Full creator program management
- Crisis & reputation monitoring
- Dedicated content squad
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
They are on the plant floor and on LinkedIn, usually on a phone at lunch or between meetings. What is true is that they aren't there to be marketed to, which is why brand-page content aimed at them does nothing and why the failure-mode format works. The measurable version of this argument is simple: we look at who already engages with your competitors' engineers' posts. In every industrial audit we have run, your buyers are in that list.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
Your buyer is a plant manager with four spare minutes. They won't read your thought leadership. They will absolutely stop for a picture of a failed component and an explanation of what caused it.
Our commitment: First month is scoped as a paid pilot. If you're not happy with the content quality, we refund it in full.